TY - JOUR T1 - Social Media, Aesthetic Surgery, and Psychosocial Factors: A Comparative Study TT - Sosyal Medya, Estetik Cerrahi ve Psikososyal Faktörler: Karşılaştırmalı Bir Çalışma AU - Mert, Selda AU - Kersu, Özlem PY - 2025 DA - December Y2 - 2025 DO - 10.26466/opusjsr.1757677 JF - OPUS Journal of Society Research JO - OPUS TAD PB - İdeal Kent Yayınları WT - DergiPark SN - 2791-9862 SP - 1279 EP - 1294 VL - 22 IS - 6 LA - en AB - This study compared social media use, attitudes toward aesthetic surgery, and psychosocial factors between a social media group (SMG) and an aesthetic surgery group (ECG). This descriptive and comparative study included 120 social media users and 120 individuals planning to undergo aesthetic surgery. The findings indicated that, in both groups, single participants exhibited higher levels of social media addiction and self-esteem. In the SMG, associate degree graduates exhibited higher self-esteem than master’s degree graduates (p=0.022), whereas in the ECG, primary school graduates had higher levels of depression than associate degree graduates (p=0.014). Additionally, in the ECG, individuals whose income was lower than their expenses showed higher levels of social media addiction than other income groups (p=0.001; p=0.048). After aesthetic surgery, participants showed increases in social media addiction, the impact of body image on quality of life, positive attitudes toward aesthetic surgery, and body satisfaction, while depression levels decreased compared to pre-surgery levels and social media users (p<0.001). Furthermore, in the ECG, as the positive impact of body image on quality of life increased, the acceptance of aesthetic surgery also increased (p=0.022). These findings underscore the need for community-based initiatives that enhance media literacy, promote positive body image, and bolster self-esteem. They also indicate that individuals considering aesthetic surgery should be evaluated for social media addiction and depressive symptoms. KW - aesthetic surgery KW - body perception KW - depression KW - quality of life KW - self esteem KW - social media N2 - Bu çalışma, sosyal medya grubu (SMG) ve estetik cerrahi grubu (ECG) arasında sosyal medya kullanımı, estetik cerrahiye yönelik tutumlar ve psikososyal faktörleri karşılaştırmayı amaçlamıştır. Tanımlayıcı ve karşılaştırmalı yöntemle yürütülen araştırmaya, sosyal medya kullanan 120 birey ile estetik cerrahi planlanan 120 birey katılmıştır. Çalışmada, her iki grupta da bekar bireylerin sosyal medya bağımlılığı ve benlik saygısı düzeylerinin daha yüksek olduğu belirlenmiştir. SMG’de önlisans mezunlarının yüksek lisans mezunlarına kıyasla benlik saygısı düzeylerinin daha yüksek olduğu (p=0.022); ECG’de ise ilkokul mezunlarının önlisans mezunlarına göre depresyon düzeylerinin daha yüksek olduğu saptanmıştır (p=0.014). Ayrıca, ECG’de gelirleri giderlerinden düşük olan bireylerde diğer gelir gruplarına kıyasla sosyal medya bağımlılığının daha yüksek olduğu bulunmuştur (p=0.001; p=0.048). Estetik cerrahi sonrası bireylerde, cerrahi öncesine ve sosyal medya kullanıcılarına kıyasla sosyal medya bağımlılığı, beden imgesinin yaşam kalitesine etkisi, estetik cerrahiye yönelik olumlu tutum ve beden doyumu düzeylerinde artış; depresyon düzeylerinde ise azalma gözlenmiştir (p<0.001). Bunun yanı sıra, ECG’de beden imgesinin yaşam kalitesine olumlu etkisi arttıkça estetik cerrahiye yönelik olumlu tutumun da arttığı belirlenmiştir (p=0.022). 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