TY - JOUR TT - The Problematic of The Standardization in Turkish Popular Music From the View of Theodor W. Adorno AU - Kuyucu, Michael (mihalis) PY - 2016 DA - June JF - TRT Akademi JO - trtakademi PB - Türkiye Radyo Televizyon Kurumu WT - DergiPark SN - 2149-9446 SP - 188 EP - 208 VL - 1 IS - 1 KW - Müzik KW - Popüler Müzik ve Kültür KW - Theodor W. Adorno KW - Türkiye’de Popüler Müzik N2 - In the present study, the standardization and reduction in the quality of the popular music produced in Turkey were empha-sized from the perspective of Theodor W. Adorno’s popular music criticize. In the first part of the study, a conceptual study was conducted in connection with the critics of Theodor W. Adorno, one of the theoreticians in Frankfurt School, addressed at the culture industry and the popular music that is a part of it. In the second part of the study, the relationship suggested by Ritzer between the standardization and McDonaldization and popular music has been studied. In the research part of the study, popular music works produced in Turkey were studied and analyzed. A content analysis was conducted on the lyrics of the top ten songs that were on air in the radio stations between the dates of July 27th and August 2th 2015, and the standardization experienced in the “main theme” of lyrics was underlined. In the conclusion of the study, it was emphasized that music works produced in Turkey and consumed by large masses are put into the market as products that are based on standard main themes and rhythms and the music industry encourage quick and serial consumption through McDonaldization. In addition, a determination were made in connection with the industrial-social and common risks of this standardization in music CR - Adorno, T. & M. Horkheimer. (1977). “The culture industry: Enlightenment as mass deception”, Mass Communication and Society. (ed. J. Curran, M. Gurevitch). Londra: Critical Es- says on Consumer Culture, Westport,CT: Praeger. CR - Arseven, A. D. (2001). Alan Araştırma Yöntemi: İlkeler, Teknikler, Örnekler. Ankara: Gündüz Eğitim Yayıncılık. CR - Aygül, H. H. (2008). Türk Modernleşme Sürecinde Dil Olgusunun Sosyolojik Analizi. (Yayımlan- mamış Yüksek Lisans Tezi). Isparta: Süleyman Demirel Üniversitesi S.B.E. CR - Gendron, B. (1986). “Adorno meets the Cadillacs”, Studies in Entertainmant: Critical Approac- hes to Mass Culture içinde, (Ed. T. Modleski). Bloomington: Indiana University Press. CR - Goodwin, A. (1992). “Rationalization and democratizatio in the new technologies of popular music”, Popular Music and Communication içinde. (Ed. J. Lull). 2. Baskı. Newbury Park, CA: Sage. CR - Held, D. (1980). “Introduction to critical theory: Horkheimer to Habernas”. Londra: Hutchinson. CR - Kalay, A. (2007). “Tüketim kültürü içerisinde müziğin görselleştirilmesi: Klipler”, İstanbul Üniver- sitesi İletişim Fakültesi Hakemli Dergisi. 30, 79-96 CR - Kırcaali, G.–İftar (1999). Sosyal Bilimlerde Araştırma Yöntemleri. (Ed. Ali Atıf Bir). Anadolu Üni- veristesi Yayınları No: 1081. Eskişehir: Anadolu Üniversitesi. CR - Martindale, D. & J. Reidel. (1958). “Introduction: Max Weber's Sociology of music”, M. Weber, The Rational and Social Foundations of music içinde, Cardondale: Southern Illionis University Press. CR - Ritzer, G. (1993). The McDonaldization of Society: An Investigation into the Changing character of Contemporary social life, Thousand Oaks. Kanada: Pine Forge Press. CR - Ritzer, G. (2002). “Somethoughts on the future of McDonaldization”, McDonaldization: The Reader, Thousand Oaks içinde. (Ed. G. Ritzer). Kanada: Pine Forge Press. CR - Weber, M. (1958). The Rational and Social Foundations of Music. Carbondale: Southern Illions University Press. CR - Yıldırım, A. & H. Şimşek. (2005). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. 5. Baskı. Ankara: Seçkin Yayınları. CR - http://www.telifmetre.com/default.aspx, Erişim Tarihi: 05.08.2015. UR - https://dergipark.org.tr/en/pub/trta/issue//236299 ER -