TY  - JOUR
TT  - Marketing Activity İn A Network Environment Of European Leader Of İncome For Sports Clubs And Champion Clubs Of Turkey Super League
AU  - Alpyagıl, Serkan
AU  - Ay, Serap Mungan
PY  - 2016
DA  - September
JF  - İstanbul Üniversitesi Spor Bilimleri Dergisi
JO  - İÜSBD
PB  - İstanbul University-Cerrahpasa
WT  - DergiPark
SN  - 1303-1414
SP  - 17
EP  - 34
VL  - 5
IS  - 1
KW  - Sport Industry
KW  - Sport Marketing
KW  - Commercial on Internet
KW  - Football
KW  - Analytic Hierarchic Method
N2  - AbstractThe purpose of this study is to determine the levels of using internet in terms of marketing activities on network of sport clubs that are revenue leaders in Europe (Real Madrid, Barcelona, Manchester United) and of sport clubs that have got the success of championship in Turkish Super League and reached the highest sportive revenue level (Fenerbahçe, Galatasaray, Beşiktaş). Survey and investigation model among the qualitative techniques have been used in this study. Qualitative data acquired by survey and investigation of the internet pages of the sport clubs have been evaluated through “Analytic Hierarchic Method” (AHM). This study has been investigated within the framework of nine criteria with the titles of by product, ticket, sponsors, fans, news, general information, language option, match broadcast, ease of use.As a result of the bilateral comparison of the criteria, giving sale information of the ticket sandonlineselling tookplace in the first rank and wasseen as the most important criterion of the criteria. It has been reached that FC Barcelona sport clubuses the ticket criteria more successfully. Within the framework of nine criteria, Manchester United again became the most successful sport club as in many other criteria. It has been made out that superiority of the European revenue leader sport clubs continues in internet media against the sport clubs that reached to championship success in Turkey.KeyWords: Sport Industry, Sport Marketing, Commercial on Internet, Football, Analytic Hierarchic Method.
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