TY  - JOUR
TT  - The Importance of the Consumer Care, Quality and Standardization as Regards Marketing Communication Between Turkey and Turkish Republic
AU  - Avşar, Zakir
PY  - 2003
DA  - June
JF  - Bilig
PB  - Khoja Akhmet Yassawi International Kazakh-Turkish University
WT  - DergiPark
SN  - 1301-0549
SP  - 45
EP  - 76
IS  - 26
KW  - Tüketici
KW  - Tüketicinin Korunması
KW  - kalite
KW  - stan­dart
KW  - iletişim
KW  - pazarlama iletişimi
N2  - Althougt Turkey's economic and commercial relations with Turkish Republic s and societies have increased to a great volume, therehave been same serious problems with the goods and services provided for circulation, especially with the quality, Standard and post-salewarranties (warranty certificate, warranty period, service after the sale, spare parts, ete). The basic reason of this the fact that both Turkeyand Turkish Republics have not been able to develop the required infrastrueture integratively as far as the consumer care concerned. it hasbeen proved in various studies that Turkey failed to maintain its relative commercial superiorities which it obtained at the beginning againstits rivals who are attentive and very careful about consumer preferences; furthermore, these studies also proved that the Turkish governmentsand societies which have had some commercial business relations with Turkey failed to improve relations reliably.in this article, emphaised that it is vitally important establish a system which is to consolidate the quality, standard and consumer care activities between countries and societies and based on this system the commercial and economic relations should be improved. it has also been argued what Turkey can do from the standpoint of the regulations as to the consumer care.Another important issue which has been touched upon in this article is that improving the consumer care, quality and warrant system for the goods and services between Turkish governments and societies will undoubtdely gain importance and effect relations not only between Turkey and Turkish Rupeblics but also in the international arena as a competation factor.
UR  - https://dergipark.org.tr/en/pub/bilig/issue//268025
L1  - https://dergipark.org.tr/en/download/article-file/234656
ER  -