@article{article_270943, title={ACCOUNTING PERCEPTION OF BUSINESS STUDENTS TO DESCRIBE BY HELPING METAPHORS}, journal={PressAcademia Procedia}, volume={2}, pages={298–309}, year={2016}, DOI={10.17261/Pressacademia.2016118650}, author={Guler, Mursel and Agca, Ahmet and Boz, Dursun}, keywords={Accounting education, metaphor, accountant}, abstract={This study aims at determining “Accounting” metaphors perceptions of the Faculty of Economics and Administrative Sciences students who have attended accounting classes. It was applied classes in Kütahya, Turkey during the 2014-2015 Academic Year on the the Dumlupinar University, Faculty of Economics and Administrative Sciences students who have received accounting education. The study was performed on a group of 200 students from the 3rd and 4th grade students with accounting training who are attending school at present. The students were included on volunteer basis. The participants were given survey forms with some sentences with gaps which are supposed to be completed by the students, such as; “An accountant is like …………………………………………….…, because ………………………………………………………..”“An independent accountant is like ………………………………, because ……………………………………………………”“A certified public accountant is like ………………………………, because ………………………………………………….”. The results of these surveys were used in order to find out the metaphors the students develop concerning the Accounting lessons and the common features of these metaphors. In evaluation of the data received from the surveys content analysis method was used in compliance with the qualitative research pattern. Metaphors developed by the students concerning the Accounting lessons were categorized in ten groups}, number={1}, publisher={Suat TEKER}