@article{article_275598, title={MEASURING CORPORATE REPUTATION: A FRAMEWORK FOR ITALIAN BANKS}, journal={International Journal of Economics and Finance Studies}, volume={4}, pages={21–30}, year={2012}, author={Trotta, Annarita and Cavallaro, Giusy}, keywords={Corporate Reputation, Banks, Reputation Models}, abstract={This paper proposes a reputational framework suitable for assessing the reputation of Italian banks. To achieve such purpose, the research follows two steps: 1) to explore the most prominent reputational models; 2) to discuss the main findings and identify which are the key-dimensions and features of a reputation measurement system for banks. The value added of this work can be identified in the effort to suggest a framework from which to begin an investigation into measurement of Italian banks reputation.}, number={1}, publisher={Sosyal Bilimler Araştırmaları Derneği}