TY  - JOUR
TT  - MEASURING CORPORATE REPUTATION: A FRAMEWORK FOR ITALIAN BANKS
AU  - Trotta, Annarita
AU  - Cavallaro, Giusy
PY  - 2012
DA  - June
JF  - International Journal of Economics and Finance Studies
JO  - IJEFS
PB  - Sosyal Bilimler Araştırmaları Derneği
WT  - DergiPark
SN  - 1309-8055
SP  - 21
EP  - 30
VL  - 4
IS  - 1
KW  - Corporate Reputation
KW  - Banks
KW  - Reputation Models
N2  - This paper proposes a reputational framework suitable for assessing the reputation of Italian banks. To achieve such purpose, the research follows two steps: 1) to explore the most prominent reputational models; 2) to discuss the main findings and identify which are the key-dimensions and features of a reputation measurement system for banks. The value added of this work can be identified in the effort to suggest a framework from which to begin an investigation into measurement of Italian banks reputation.
CR  - Bank
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CR  - Trotta, Annarita, Antonella Iannuzzi, Giusy Cavallaro and Stefano Dell’Atti (2011), “Banking Reputation and CSR: a Stakeholder Value Approach”, (in Gummesson, Evert, Cristina Mele and Francesco Polese-Ed., Proceedings of The Naples Forum on Service 2011– Service Dominant logic, Network & System Theory and Service Science: Integrating Three Perspectives for a new service agenda), Giannini Editore.
UR  - https://dergipark.org.tr/en/pub/ijefs/issue//275598
L1  - https://dergipark.org.tr/en/download/article-file/256801
ER  -