TY  - JOUR
TT  - INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)
AU  - Ashour, Mohammed
PY  - 2011
DA  - June
JF  - International Journal of eBusiness and eGovernment Studies
JO  - IJEBEG
PB  - Sosyal Bilimler Araştırmaları Derneği
WT  - DergiPark
SN  - 2146-0744
SP  - 99
EP  - 108
VL  - 3
IS  - 1
KW  - Marketing Orientation
KW  - Organisational Performance
KW  - Telecommunication Industry
KW  - Jordan.
N2  - Several previous studies emphasised the importance of marketing orientation in achieving firms` competitive position, and many efforts have been focused on investigating Marketing Orientation-organizational performance relationship. However, the majority of previous researches have been conducted in Western cultures and within industrial contexts. This research is an attempt to achieve a comprehensive understanding of the adopted levels of Marketing Orientation (MO) for each mobile telecommunication service provider (TSP) in Jordan, and to assess its effects on achieving competitive advantage -through integrated perspective- taking into account the attitudinal and behavioural views.
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UR  - https://dergipark.org.tr/en/pub/ijebeg/issue//275868
L1  - https://dergipark.org.tr/en/download/article-file/257065
ER  -