TY  - JOUR
TT  - E-COMMERCE METHODS  UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR  EXPANSION INTO EXTERNAL MARKETS
AU  - Özcan, Dilan
PY  - 2013
DA  - June
JF  - International Journal of eBusiness and eGovernment Studies
JO  - IJEBEG
PB  - Sosyal Bilimler Araştırmaları Derneği
WT  - DergiPark
SN  - 2146-0744
SP  - 78
EP  - 87
VL  - 5
IS  - 1
KW  - e-Commerce
KW  - e-CRM
KW  - e-Procurement
KW  - e-Marketplace
N2  - A fundamental component of every economy, small and medium sized enterprises  (SMEs) have significant contribution in employment rate, new investments, and  tax revenues. For such enterprises, expansion into external markets is a viable  option to increase their capital and therefore their contribution to their local  economy. In external markets, digital marketing applications have an increasing  potential for accessing the target customer base. In this study, digital marketing  methods such as e-CRM, e-Procurement and e-Marketplace, and their benefits  during an expansion into external markets are analyzed and presented
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