TY - JOUR TT - Analysis of factors affecting households’ fish consumption in Erzurum, Turkey AU - Kızıloğlu, Rüveyda AU - Kızılaslan, Halil PY - 2016 DA - February DO - 10.24289/ijsser.279055 JF - International Journal of Social Sciences and Education Research PB - Mahmut DEMİR WT - DergiPark SN - 2149-5939 SP - 419 EP - 427 VL - 2 IS - 2 KW - Fish consumption KW - logit model KW - households’ preferences KW - Turkey N2 - This paper focused on the socio-demographic factorsinfluencing fish consumption in Erzurum, Turkey. The data were collected from271 households by using face to face survey technique. The Logit model has beenused to analyze the socio-economic factors affecting fish consumption ofhouseholds. The prices of meat, chicken and fish, and income have been used asthe variables affecting the probability of fish consumption. According to theresults from logit regression analysis, red meat price, chicken meat price andincome are significant and positively correlated with fish consumption. Anincrease in red meat price resulted in a 1.82 % increase in the likelihood topurchase fish. As in the price of meat, the estimated 0.02 change inprobability for income indicated that a unit rise in chicken meat price causeda 2.25 % increase in the likelihood to purchase fish. In the light of thefindings, it can be recommended that fish marketers and processors shouldconsider income, the prices of red meat, chicken meat and fish amongsocioeconomic factors in their formulation of marketing strategies aimed atpromoting fish consumption in Turkey. Furthermore, stocking and marketingconditions should be rearranged, and household and marketing standards shouldbe formed. UR - https://doi.org/10.24289/ijsser.279055 L1 - https://dergipark.org.tr/en/download/article-file/389849 ER -