TY  - JOUR
TT  - Example of the post – modern nostalgia in branding marketing: Retro music
AU  - Gülay, Belis
PY  - 2015
DA  - December
DO  - 10.24289/ijsser.279148
JF  - International Journal of Social Sciences and Education Research
PB  - Mahmut DEMİR
WT  - DergiPark
SN  - 2149-5939
SP  - 699
EP  - 707
VL  - 1
IS  - 3
KW  - Modern toplumda aydınlanma
KW  - post-modern toplum
KW  - nostalji
KW  - retro müzik
KW  - Orhan Gencebay Arabeski
N2  - Which is native to Turkey, arabesque, a folk music genre which contain in Orientalism, emotional, rebellious, unrequited love, despair and is transferred to the music of a life filled with failure, it is an art form that incorporates the enstürümantal values. Arabesque culture, then Anglo-American rock 'n' Arabesk combines the roles of music styles, Orhan Gencebay Bully Muslum Gurses, Ibrahim Tatlises, Selami Şahin sounds like Ferdi Tayfur, have led to the emergence of a new arabesque culture and forth with Turkish motifs Anglo-American rock that incorporates orientalism 'n' roll music has emerged. Because our study focuses especially on Orhan Gencebay arabesque, I would like to mention the reason that of Orhan Gencebay arabesque exit. The most important reasons arabesque that of Orhan Gencebay emergence of state intervention. It wants to break all ties with the Ottoman Empire with the proclamation of the Republic and more westernized effort comes from being in it. The formation of the ban on radio and television broadcasts in the 1930s, wishes to announce voice, a rebellion, the emergence of the idea of freedom can not be expressed in the arabesque is the most important factor. The longing for nostalgia heard today, it has been examined in the framework of the 4P marketing mix as it affects art and especially music.Keywords: Enlightenment of modern society, The post-modern society, Nostalgia, Retro music, Orhan Gencebay Arabesque.
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UR  - https://doi.org/10.24289/ijsser.279148
L1  - https://dergipark.org.tr/en/download/article-file/355852
ER  -