TY - JOUR TT - Marketing Contribution for Political Success: Political Marketing Environment Model in Turkey AU - Yalçınkaya, Neslihan AU - Ay, İ. Canan PY - 2017 DA - April DO - 10.18657/yonveek.307529 JF - Yönetim ve Ekonomi Dergisi JO - YÖNEKO PB - Manisa Celal Bayar University WT - DergiPark SN - 1302-0064 SP - 199 EP - 214 VL - 24 IS - 1 KW - Siyaset KW - pazarlama KW - politik pazarlama KW - politik iletişim KW - seçim kampanyaları KW - siyasi partiler N2 - Today's electoral bodies tend to decide not only with their ideological opinions but also considering the economic and social facts. For this reason, political parties strive to explain their politics and their projects to the electoral bodies and to be in a constant contact with them.Within these efforts of the political parties, the political marketing activities provide important gains in terms of establishing their politics and building their communication with the electoral bodies.The political marketing is defined as the process to manage the ideas that are developed in order to satisfy the needs of the electoral bodies and get their support. In light of the results of this research, political marketing models for the political parties in Turkey has been developed. CR - Bölme Selin, Ulutaş Ufuk, Küçükgeleş Müjge v.d.(2011), “Dış Politika”, SETA Analiz, 2011’de Türkiye, Siyaset Raporu, Ekonomi ve Toplum Araştırmaları Vakfı, Ankara CR - Colleman Stephen (2007), “Review of Darren G. Lilleker and Jennifer Less-Marshment (eds), Political Marketing: a Comparative Perspective”, Parliamentary Affairs Vol. 60 No. 1, 2007, pp: 180–186 CR - Cwalina Wojciech, Falkowski Andrzej, Newman Bruce I. (2009), “Political Managemet and Marketing”, “Routledge Handbook of Political Management”, Edited by Dennis W. Johnson, Published by Routledge, ISBN: 978-0-203-89213-8, Newyork and London, CR - Çağlar İrfan, Kılıç Sabiha (2005), Pazarlama, Nobel Yayınevi, ISBN: 975-5-918-132, Ankara CR - Doğan Naci (2004), “Yeni Dünya Düzeni Bağlamında Uluslararası Sistem, Nato’nun Rolü ve Türkiye’nin Stratejik Konumu”, Manas Üniversitesi Sosyal Bilimler Dergisi, Cilt:5 Sayı:10 CR - Henneberg Stephan C., Scammell Margaret, O'Shaughnessy Nicholas J. (2009), “Political Marketing Management And Theories Of Democracy” Marketing Theory Articles, Volume 9(2) pp: 149–164, http: //mtq.sagepub.com/content/9/2/165, Erişim Tarihi: 24.02.2012 CR - Henneberg Stephan C.M. (2004), “Political Marketing Theory: Hendiadyoin or Oxymoron ”, University Of Bath School Of Management Working Paper Series, 2004/01 CR - Kılınç Uğur Keskin (2007), “Sosyal Bilimler Alanında Gömülü Teori” Nitel Araştırma, ISBN: 978-9944-223-19-5, Detay Yayıncılık, Ankara CR - LeBaron David.N (2008), “Essays In Political Marketing”, The Pennyslyvania State University, The Graduate School The Mary Jane and Frank P. Smeal College of Bussiness, Submitted in Partial Fılfilment of the Requirements for the Degree of Doctor of Philosophy, CR - Less-Marshment Jennifer (2001), “Political Marketing and British Political Parties- The Party’s Just Begun”, Manchester University Press, ISBN:0-7190-6017-6 CR - Less-Marshment Jennifer (2001/b), “The Marriage of Politics and Marketing”, Political Studier Association, Vol:49, pp: 692-713 CR - Less-Marshment Jennifer (2003), “Political Marketing”, Journal of Political Marketing, 2:1, pp:1-32, 2003 CR - Lilleker Darren G. (2005), “Political Marketing: The Cause of an Emerging Democratic Deficit in Britain?, Journal of Nonprofit&Public Sektor Marketing, 14:1, 5-26 CR - Newman Bruce I. (2002), “The Role of Political Marketing in Politics”, Journal of Political Marketing, 1:1,pp:1-5 CR - Polat Cihat, Gürbüz Esen, İnal Emin, (2004), “Hedef Seçmen, Siyasal Pazarlama Yaklaşımı”, Nobel Yayıncılık ISBN: 975-591-650-4, Ankara CR - Tan Ahmet (2002), “İlke ve Uygulamalarıyla Politik Pazarlama”, Papatya Yayıncılık, ISBN: 978-8-756-79733-4, İstanbul CR - Turhanoğlu Ayşin K., Suğur Nadir, Şavran Temmuz G., Çetin Oya B. (2012), “Sosyolojide Araştırma Yöntem ve Teknikleri”, ISBN: 978-975-06-1309-8, Anadolu Üniversitesi Yayınları, Eskişehir CR - Yorke D.A., Meehan Sean A. (1986), “ACORN in the Political Marketplace”, European Journal of Marketing, Vol:20 Iss:8, pp.63-76 UR - https://doi.org/10.18657/yonveek.307529 L1 - https://dergipark.org.tr/en/download/article-file/295725 ER -