TY  - JOUR
TT  - LOCAL TEXT OF A PROVINCIAL TOWN IN INTERNET FOLKLORE
AU  - Zolotova, Tatiana
AU  - Efimova, Natalia
PY  - 2017
DA  - April
DO  - 10.18769/ijasos.309499
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 113
EP  - 116
VL  - 3
IS  - 7
KW  - Yoshkar-Ola
KW  - local text
KW  - provinciality
KW  - social networking services
KW  - meme
KW  - Internet-folklore
N2  - In the given paperthe authors suggest a peculiar way of studying the 'local text' of a town on the material of the Internetfolklore created by local population. Any town has an oral history reflected inresidents’ folklore both in its traditional and contemporary forms. To thelatter the authors refer such genres of the Internet folklore as memes, gifs,and demotivators that are posted by a city’s residents on public pages ofsocial networking services. Theabove-mentioned genres have not been studied properly yet, especially in theaspect of their contribution to the issue of urban folklore and local text. Theissue of the local text is an important matter in modern anthropology andfolklore studies. The given paper isbased on the material concerning the local text of the town of Yoshkar-Ola(Russian Federation), a provincial town but still a unique one in a variety ofaspects. The authors have been monitoring the contents of the public pagecalled Typical Yoshkar-Ola located onthe popular Russian social networking service VKontakte and have made acollection of 343 memes revealing this or that aspect of the city life.Overall, the analysis of this collection displays a vivid picture of citizens’concerns and perception of the hometown. In the paper some elements of thelocal text (experience of feeling provincial, citizens’ reaction toconstruction works in the town, to the city’s routine and current problems,etc.) are revealed and important observations over the pragmatics and semanticsof memes and gifs are presented.
CR  - Alekseevsky, M.D. (2012). It's Galich, babe! Local text of a town in visual Internet memes. In Word and Picture. XX Lotman's readings. European University of St.Petersburg.  Available at: https://www.youtube.com/watch?v=NuVwMNS0Oo8 (accessed 17.08.2016). (In Russian)
CR  - Efimova, N.I. (2016). Internet folklore of fandoms and local communities. In T.A. Zolotova, N.I. Efimova, E.A. Plotnikova,  Modern culture of modern youth: a monograph (pp. 8 -63). Yoshkar-Ola.: Mari State University. (In Russian)
Drannikova, N.V., Razumova, I.A. (2010). Historical town in modern folklore. In M.D. Alekseevsky, V.E. Dobrovolskaya, A.B. Ippolitova (Eds.), Slavic traditional culture and modern world. Issue 3. Traditional culture of the modern town (pp. 9-27). M.: State Republican Centre of Russian Folklore. (In Russian)
Klubkov, P.A. (2000). Urban toponymy and folklore. In M.L. Lurye (Ed.), Tradition in folklore and literature: articles, publications by teachers and students of St. Petersburg State Academic Gymnasium (pp. 77-82). 
St. Petersburg: St. Petersburg State University.  (In Russian)
Lurie M.D. (2008). Local text of a town and its dictionary description. In Dictionary of local text as a method of describing an urban cultural tradition (pp. 196-198). St. Petersburg: European University. (In Russian)
Lurie, M.L. (2014). Urban local narration. A lecture in European University. Available at: https://www.youtube.com/watch?v=zvrSSLOAclA (accessed 1.09.2016). (In Russian)
Tihomirov, C.A. (2010). Axiology of urban space in folklore of modern young people. In M.D. Alekseevsky, V.E. Dobrovolskaya, A.B. Ippolitova (Eds.), Slavic traditional culture and modern world. Issue 3. Traditional culture of the modern town (pp. 112-125). M.: State Republican Centre of Russian Folklore. (In Russian)
Veselova, A.Y., (2009). Yoshkar-Ola. In Short illustrative dictionary of clichés and stereotypes: to 60-th anniversary of P.A. Klubkov  (pp. 59-61). St. Petersburg: Institute of logic. (In Russian).
Zolotova, T.A. (2006). Conclusions. In T.A. Zolotova, I.M. Abramzon, A.V. Abukayeva, N.I. Efimova, V.P. Rukomoinikova, The picture of the world in youth culture of Mari El Republic (pp. 161-163). Yoshkar-Ola: Mari State University. (In Russian)
UR  - https://doi.org/10.18769/ijasos.309499
L1  - https://dergipark.org.tr/en/download/article-file/298193
ER  -