TY  - JOUR
TT  - Categorical Investigation of Researches in International Marketing: Literature Review Between 1995 and 2010
AU  - Özkan Tektaş, Öznur
PY  - 1899
DA  - December
JF  - Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
PB  - Hacettepe University
WT  - DergiPark
SN  - 1301-8752
SP  - 151
EP  - 174
VL  - 28
IS  - 2
KW  - Uluslararası pazarlama
KW  - literatür taraması
N2  - The purpose of this study is to investigate the articlesbetween the years of 1995-2010 and to prepare a subject index aboutinternational marketing literature. In this framework, main journals aboutmarketing were scanned and in total 469 academic articles, 345 empirical and124 theoretical, were examined and classified by using content analysis. Thearticles were classified according to main and sub titles, as well as the yearthey were published, the industry type, country, analysis technique, scaletype, sampling frame and sampling size. According to results, “strategicmarketing plan”; “product strategies”, and “internationalization process andmarket entry modes” are the most frequently studied topics, and Factor Analysisand Likert-type Scale are also the most used technique and scale. It is alsofound that the papers were mostly published in USA, and focused on electronicindustry.
CR  - Agarwal, M. (1995) “Review of a 40-Year Debate in International Advertising: Practitioner and Academician Perspectives to the Standardization/Adaptation Issue”, International Marketing Review, 12(1), 26-48.
CR  - Cateora, P.R. and J.L. Graham (2005) International Marketing, (12th ed.), New York: McGraw Hill.
CR  - Craig, C.S. and S.P. Douglas (2006) “Beyond National Culture: Implications of Cultural Dynamics for Consumer Research”, International Marketing Review, 23(3), 322-342.
CR  - Eggert, A. and W. Ulaga (2002) “Customer Perceived Value: a Substitude for Satisfaction in Business Market?”, Journal of Business and Industrial Marketing, 17(2/3), 107-118.
CR  - Eulenstein, O. (2010) “The Importanve of Technology in a Changing World”, http://EzineArticles.com/?expert=Olaf_Eulenstein.
CR  - Fastoso, F. and J. Whitelock (2007) “International Advertising Strategy: The Standardisation Question in Manager Studies, Patterns in Four Decades of Past Research and Directions for Future Knowledge Advancement”, International Marketing Review, 24(5), 591-605.
CR  - Hofstede, G. (2001) Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations, (2nd ed.), Thousand Oaks, CA: Sage Publications, USA.
CR  - Karafakioğlu, M. (2000) Uluslararası Pazarlama Yönetimi, Teori, Uygulama ve Örnek Olaylar, İstanbul: Beta Yayınları.
CR  - Nakata, C.C. (2003) “Culture Theory in International Marketing: An Ontological and Pistemological Examination”, in Jain S.C. (ed.) Handbook of Research in International Marketing, USA: Edward Elgar Publications.
CR  - Samiee, S. and P. Walters (2003) “Relationship Marketing in an International Context: A Literature Review”, International Business Review, 12, 193-214.
CR  - Shoham, A., M.M. Brencic, V. Virant and A. Ruvio (2008) “International Standardization of Channel Management and Its Behavioral and Performance Outcomes”, Journal of International Marketing, 16(2), 120-151.
CR  - Spiteri, J. M. and P.A. Dion (2004) “Customer Value, Overall Satisfaction, End-User Loyalty, and Market Performance in Detail Intensive Industries”, Industrial Marketing Management, 33, 675-687.
CR  - Tektaş Özkan, Ö. (2005) “Uluslararası Pazarlama Alanında Yapılan Araştırmaların Kategorik Değerlendirilmesi: 1995-2005 Yılları Arası Literatür Taraması”, 10. Ulusal Pazarlama Kongresi, Doğu Akdeniz Üniversitesi, K.K.T.C., 16-19 Ekim.
CR  - Vanderstraeten, J. and P. Matthyssens (2008) “Country Classification and the Cultural Dimension: A Review and Evaluation”, International Marketing Review, 25(2), 230-251.
CR  - Whitelock, J. and F. Fastoso (2007) “Understanding International Branding: Defining the Domain and Reviewing The Literature”, International Marketing Review, 24(3), 252-270.
CR  - Zou, S. and S. Stan, (1998) “The Determinants of Export Performance: A Review of the Empirical Literature Between 1987 and 1997”, International Marketing Review, 15(5), 333-356.
UR  - https://dergipark.org.tr/en/pub/huniibf/issue//311377
L1  - https://dergipark.org.tr/en/download/article-file/301003
ER  -