@article{article_317708, title={Critical analysis of new city and housing forms with respect to social communication}, journal={International Journal of Social Sciences and Education Research}, volume={3}, pages={1364–1380}, year={2017}, DOI={10.24289/ijsser.317708}, author={Önder Memiş, Hatice Burcu}, keywords={Communication,luxury residences,commercials}, abstract={<p class="MsoNormal" style="text-align:justify;line-height:normal;"> </p> <p class="MsoNormal" style="margin-top:6pt;margin-right:11.35pt;margin-bottom:6pt;margin-left:11.35pt;text-align:justify;"> <i> <span style="font-size:9pt;font-family:’Times New Roman’, serif;">The city has emerged as a concept with modernism. In the study, luxury residence complex commercials (12 TV commercials) that air in Turkey were examined. The lifestyles that were presented in these commercials were analyzed to the real urban life patterns in order to develop queries as to how the urban lifestyles transform in Turkish cities and how this affects or might affect the social communication. It is of utmost importance to question how the rapid construction of private residential areas with Turkey’s vigorously developing construction sector will influence the social communication and whether people will adopt to the synthetic lifestyles. </span> </i> </p> <p> <i> </i> </p> <i> </i> <p> <i> </i> </p> <i> </i>}, number={4}, publisher={Mahmut DEMİR}