TY  - JOUR
TT  - FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)
AU  - Ahamat, Amiruddin
AU  - Shahkat Ali, Muhamad Sham
AU  - Hamid, Norfaziela
PY  - 2017
DA  - August
DO  - 10.18769/ijasos.336544
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 338
EP  - 348
VL  - 3
IS  - 8
KW  - Small and Medium Enterprises (SMEs)
KW  - halal
KW  - food and beverage industry
KW  - social media
KW  - Technology Acceptance Model (TAM)
N2  - Small and Medium Enterprises (SMEs)industry has developed rapidly and it has become one of the major contributorsto the Malaysian economy. This research is focused on the food and beverageindustry at Halal SMEs which were developed to become export-ready so that theywill gradually become a global player. Social media can be described as a newlyemerging phenomenon in which it has evolved the business operating environmentin Malaysia. Additionally, social media allows businesses to communicatespeedily and cheaply with customers. It is also a medium to build a strongcustomer and public relationship, market development and to gain informationthat can be used to generate business leads that may increase sales and thusgrows the Halal SMEs. This research will also focus on the factors influencingthe adoption of social media in Halal SMEs. The social media adoption modelswere developed from the theory of Technology Acceptance Model (TAM) byincluding the perceived usefulness, perceived ease of use and perceived trust.The survey method was chosen in order to prove the factors influencing theadoption of social media among Halal SMEs. The result showed that all the threevariables (perceived usefulness, perceived ease of use and perceived trust) inthis study have their relationship with the dependent variables (adoption ofsocial media).  From the regressionanalysis result, perceived usefulness is the highest factor that influences theadoption of social media in food and beverage industry at Halal SMEs.
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UR  - https://doi.org/10.18769/ijasos.336544
L1  - https://dergipark.org.tr/en/download/article-file/338417
ER  -