@article{article_337150, title={COMMUNICATION IN THE MULTICULTURAL BUSINESS CONTEXT: UAE}, journal={IJASOS- International E-journal of Advances in Social Sciences}, volume={3}, pages={568–572}, year={2017}, DOI={10.18769/ijasos.337150}, url={https://izlik.org/JA66UM44BW}, author={Gjylbegaj, Viola and Jararaa, Osama}, keywords={Communication,multicultural,business,UAE}, abstract={<p class="MsoNormal"> <span lang="EN-GB">Communication is fundamental in business, because business is a collaborative activity. When business negotiators come from cultures with different rules, communication problems may arise. The diversity among business cultures can frequently lead to confusion, misunderstandings, and failures in cross-cultural commercial endeavours. Thus, developing effective business communication skills for a globalized economy is not a simple matter. In this paper will be analysed some common cross-cultural issues for those entrepreneurs developing relationships with individuals or businesses from different cultural backgrounds: Not understanding how formality, hierarchy and timing can affect business. These things have a tremendous impact on negotiations and decision-making. Business often takes longer with different cultures and countries. Many cultures are more team-focused or “we” oriented. These can really impact the business style. In this paper will be examined the case of the United Arab Emirates that is known to be a multicultural country.  <o:p> </o:p> </span> </p>}, number={8}