TY  - JOUR
TT  - COMMUNICATION IN THE MULTICULTURAL BUSINESS CONTEXT: UAE
AU  - Gjylbegaj, Viola
AU  - Jararaa, Osama
PY  - 2017
DA  - August
DO  - 10.18769/ijasos.337150
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 568
EP  - 572
VL  - 3
IS  - 8
KW  - Communication
KW  - multicultural
KW  - business
KW  - UAE
N2  - Communication is fundamental in business, because business is acollaborative activity. When business negotiators come from cultures withdifferent rules, communication problems may arise. The diversity among businesscultures can frequently lead to confusion, misunderstandings, and failures incross-cultural commercial endeavours. Thus, developing effective businesscommunication skills for a globalized economy is not a simple matter. In thispaper will be analysed some common cross-cultural issues for thoseentrepreneurs developing relationships with individuals or businesses fromdifferent cultural backgrounds: Not understanding how formality, hierarchy andtiming can affect business. These things have a tremendous impact onnegotiations and decision-making. Business often takes longer with differentcultures and countries. Many cultures are more team-focused or “we” oriented.These can really impact the business style. In this paper will be examined thecase of the United Arab Emirates that is known to be a multicultural country. 
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UR  - https://doi.org/10.18769/ijasos.337150
L1  - https://dergipark.org.tr/en/download/article-file/339546
ER  -