TY  - JOUR
TT  - BALANCED SCORECARD IN MANAGEMENT ACCOUNTING AND ITS APPLICATION TO INSURANCE COMPANIES IN TURKEY
AU  - Ege, Ilhan
AU  - Sener, Zeynep
PY  - 2017
DA  - September
DO  - 10.17261/Pressacademia.2017.689
JF  - Journal of Economics Finance and Accounting
JO  - JEFA
PB  - Suat TEKER
WT  - DergiPark
SN  - 2148-6697
SP  - 215
EP  - 223
VL  - 4
IS  - 3
KW  - Firm performance
KW  - management accounting
KW  - balanced scorecard
KW  - AHP
KW  - insurance companies
N2  - Purpose - This paper examines the insurance companies’ (in Turkey) opinionsregarding balanced scorecards and techniques they used to measure performance. Methodology - A questionnaire form primary was sent to the Associationof the Insurance and Reinsurance Companies in Turkey to identify sub-criteriato be used four perspectives of balanced scorecard. 41 experts responded to thequestionnaire. In accordance with the data, another questionnaire was preparedto determine performance measurement, perspectives, criteria and balancedscorecard. Then the second questionnaire was sent to 43 companies (excludingpension companies because of different criteria). 30 companies responded to thequestionnaire. The data about opinion of performance measurement and balancedscorecard were analyzed by using SPSS. However, the data about performancecriteria, perspectives were analyzed by Analytical Hierarchy Process. For thisanalyze, we used the geometric mean of 30 companies. Findings- Findings indicate that insurance companies (66.7%) prefer balanced scorecardas a tool for performance measurement. It is observed that customer and financial perspectives were found to be the most highlighted perspectivesthan other ones, internal business processes and learning-growth perspectives, among performance perspectives utilized.Besides, two insurance companies use ‘competence perspective’ in addition tothe four perspectives in their balanced scorecard.Conclusion- Insurance companies can make use of these criteria toimprove their performance and work more effectively by elaborating the criteriawhich reduce their performance. In this way, as they improve their performance,they can contribute to the economy, especially the finance sector.
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UR  - https://doi.org/10.17261/Pressacademia.2017.689
L1  - https://dergipark.org.tr/en/download/article-file/370223
ER  -