TY  - JOUR
TT  - THE ROLE OF IMAGE AND BRAND IN DESTINATION MARKETING: NEVŞEHİR SAMPLE
AU  - Çiçek, Recep
AU  - Ilgaz, Ali
PY  - 2015
DA  - March
JF  - Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi
PB  - Akademik Bakış
WT  - DergiPark
SN  - 1694-528X
SP  - 171
EP  - 183
IS  - 48
KW  - Destinasyon
KW  - Destinasyon İmajı
KW  - Destinasyon Markası
KW  - Nevşehir
N2  - There are many factors which act a part in the choice of destinations by consumers. These factors affect the decision-making process of the consumers. Each destination has several features. But all of them is perceived differently by consumers. Today a tourism region competes with each other and starts to search methods of advantage of providing. These regions get important advantages owing to creating good image and branding. Attracting more tourists is the fundamental aim of competition in destination marketing. The more destinations have good image and branding, the more tourists want to visit there. Therefore, having a good image and branding are indispensable two elements for destinations. This study is about perceived image of Nevşehir. Also it is touched upon the features which Nevşehir has in perceived image subject.
UR  - https://dergipark.org.tr/en/pub/abuhsbd/issue//365974
L1  - https://dergipark.org.tr/en/download/article-file/382967
ER  -