@article{article_366766, title={THE EFFECT OF STORE IMAGE AND WORD-OF-MOUTH MARKETING ON CUSTOMER SATISFACTION: A RESEARCH IN ÇANAKKALE PROVINCE}, journal={Journal of Management Marketing and Logistics}, volume={4}, pages={438–447}, year={2017}, DOI={10.17261/Pressacademia.2017.731}, author={Yucekaya, Polat and Rencber, Omer Faruk and Canoglu, Meltem}, keywords={Store image,word of mouth,customer satisfaction,customer loyalty,customer}, abstract={<p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:.35pt;margin-left:-.25pt;line-height:103%;"> <b> <span style="font-size:8pt;line-height:103%;">Purpose- </span> </b> <span style="font-size:8pt;line-height:103%;"> The aim of
this study is to examine the effect of store image and word of mouth marketing
on customer satisfaction. </span> </p> <p> </p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:-.25pt;line-height:103%;"> <b> <span style="font-size:8pt;line-height:103%;">Methodology- </span> </b> <span style="font-size:8pt;line-height:103%;"> For this purpose, a face-to-face questionnaire was
conducted by the customers of a store operating in the province of Çanakkale in
September-October 2016 with easy sampling method. The obtained data were tested
by t-test, ANOVA, Factor and Regression analysis. </span> </p> <p> </p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:-.25pt;line-height:103%;"> <b> <span style="font-size:8pt;line-height:103%;">Findings- </span> </b> <span style="font-size:8pt;line-height:103%;"> According to the results of the analysis, it was determined
that the store image size was the most influenced by the "Personnel"
in the oral marketing. However, the effect levels of store image sizes in oral
marketing were respectively staff, price, product, store atmosphere and
convenience. </span> </p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:-.25pt;line-height:103%;"> <b style="font-size:.9em;"> <span style="font-size:8pt;line-height:103%;">Conclusion- </span> </b> <span style="font-size:8pt;line-height:103%;"> In this study, it is concluded that store image in
terms of store atmosphere, attitude of staffs to costumers, product quality and
reliability and it was reached results that these factors influence costumer
satisfactory. Nonetheless, mouth to mouth marketing have also considerably
effect on costumer satisfactory. It has determineted that influencing factors
to costumer satisfactory are respectively attitude of staffs to costumers,
mouth to mouth marketing, good quality and reliability.  </span> </p> <p class="MsoNormal" style="margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:-.25pt;line-height:103%;"> </p> <p> </p>}, number={4}, publisher={Dilek TEKER}