TY - JOUR TT - IMAGE CLOTHING AS A COMPONENT OF THE PROFESSIONAL DESIGNER’S EDUCATION AU - Kuleshova, Svetlana AU - Zakharkevich, Oksana AU - Shvets, Galina PY - 2016 DA - September JF - The Eurasia Proceedings of Educational and Social Sciences JO - EPESS PB - ISRES Publishing WT - DergiPark SN - 2587-1730 SP - 247 EP - 257 VL - 5 KW - Image clothing KW - body coloring KW - perceptive component KW - psychological comfort N2 - Everybody want to look beautiful, bright and stylishat all times of the year, but sometimes it’s not easy to find perfect clothingcolor combinations. Managing the impact of color on person’s image is smart considering thatcolor is one of the first things noticed about a person, particularly from adistance. Each hue has a different psychological effect, and there is aspecific psychological reaction to each color. Results of the literature reviewshow that clothes don’t just affect person’s confidence level; they can affectone’s success, as “clothing significantly influences how others perceive youand how they respond to you.” Thus the authors deal with aperceptive component as a necessary component of professional competence of thefashion designer.Authors conclude that choice of clothing colors mustbe achieved as a result of consideration of external data (person’s coloring),and internal data (psychological features of the person). In the article it ispresented through scheme of external and internal factors which have an impacton formation of visual imagery and impression.Every person has a unique pattern of body coloring andalso particular preferences for color that relate to their temperament and pastexperiences. In this work authors are generally applied to the contemporarystudy of four classical temperaments in the approaches of image clothing andselecting colors. Authors improved the incidencematrixes those show the relationship between two classes of objects:first one shows the relationship between clothing colors and personality; andthe second one is about to identify the best color palette for person’s bodycoloring. The rules of identification the best color palette are formalized andrepresented as a CMYK color model. Selection clothing colors and evaluation ofpsychological comfort of clothes are presented as a part of studied courses forfuture fashion designers. CR - Bily-Czopowa, M., & Mierowska, K. (1986). The design and modification of women's light clothing. Warsaw, WSiP. Boeree, G. (2009). Personality Theory: A Biosocial Approach. Psychology Department Shippensburg University. Retrieved May 7, 2016 from http://webspace.ship.edu/cgboer/pttemp.html Cheremnykh, A.I. (1983). The fundamentals of art design of women clothes. Moscow, Legprombytizdat. Costa, P.T.,Jr. & McCrae, R.R. (1992). 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