TY  - JOUR
TT  - INTERACTIVE COMMUNICATION STRATEGIES AS TOOLS FOR UNDERSTANDING THE ART WORLD IN THE POST-LITERACY ERA
AU  - Rubtsova, Elena
PY  - 2017
DA  - December
DO  - 10.18769/ijasos.367304
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 932
EP  - 935
VL  - 3
IS  - 9
KW  - Art world
KW  - artwork
KW  - communication strategy
KW  - art agents
N2  - The paper argues the ways in which artworkrepresentation to its agents (artists, critics, curators, and audience) in thenew sociocultural post-literacy situation revises traditional art communicativesystems. Relying on an understanding of art as a public communication, the new"art communication" or "communication in the art world"concept is presented in the forms of manifestos and special types of commentsfrom the perspective of modern aesthetics. However, this characteristic doesnot represent an attempt to understand the traditional artist’s set sense in hiscommunication, or at least this is not the agents’ first question, but a way ofasking how, for example, ready-made or performances have become art. Theproblem the paper explores are the opportunities art gives for interactionand/or resistance in the global social sphere that give participants a new typeof literacy (even we can speak about post-literacy). In other words,contemporary practice in modern art propounds the impossibility to speak of aconcise, exhaustive standard definition that will help agents grant art statusto new objects. As a result, it can be concluded that the artist’s newcommunicative strategies are many, not only one as in the past, and at the sametime, they do not follow one another. This implies that to understand thestrategies we should think in terms of a new post-literacy situation wherethere is not only one "alphabet". The paper concludes that theproblem of Aesthetics as a science is not an expansion of its borders as seenand thought in art practice during the XX century.
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UR  - https://doi.org/10.18769/ijasos.367304
L1  - https://dergipark.org.tr/en/download/article-file/384802
ER  -