TY  - JOUR
TT  - SUSTAINABLE COMPETITIVE ADVANTAGE FROM THE PERSPECTIVE OF COMPETITIVE STRATEGIES
AU  - Doğan, Ebru
PY  - 2017
DA  - December
DO  - 10.11611/yead.370215
JF  - Yönetim ve Ekonomi Araştırmaları Dergisi
PB  - Bandirma Onyedi Eylul University
WT  - DergiPark
SN  - 2148-029X
SP  - 163
EP  - 178
VL  - 15
IS  - 1
KW  - Rekabet stratejisi
KW  - stratejik yönetim
KW  - sürdürülebilir rekabet üstünlüğü
N2  - Along with the globalization that represents the dynamic process wasbrought by the changes, the importance of national boundaries have been reducedin economic sense and the competition environment has been rapidly intensified.For this reason, competition is now at the center of the success or failure ofbusinesses; therefore, businesses need to develop and position competitivestrategies and to create value. In this respect, the competition strategydetermined needs to be different, and a high level of value-producing strategythat cannot be imitated by a potential competitor will also have an impact onobtaining sustainable competitive advantage. With this study; the key elementsin obtaining sustainable competitive advantage of the businesses within theframework of the competitive strategies have been examined.
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UR  - https://doi.org/10.11611/yead.370215
L1  - https://dergipark.org.tr/en/download/article-file/396617
ER  -