TY  - JOUR
TT  - THE COMPARISON OF CONSUMERS' VALUES AND LIFESTYLES ACCORDING TO FREQUENCY OF VISITING SHOPPING CENTERS: MALATYA PROVINCE EXAMPLE
AU  - Yildirim, Yildirim
AU  - Kethuda, Onder
PY  - 2017
DA  - June
DO  - 10.17261/Pressacademia.2017.647
JF  - PressAcademia Procedia
JO  - PAP
PB  - Suat TEKER
WT  - DergiPark
SN  - 2459-0762
SP  - 707
EP  - 715
VL  - 3
IS  - 1
KW  - Consumer behaviours
KW  - values
KW  - lifestyles
KW  - shopping centers
KW  - frequency of shopping centers
N2  - The purpose of this study is to compare values andlifestyles the consumers according to the frequency of visits to shoppingcenters. Furthermore, determining the lifestyles of the people who visitshopping centers is another object of the research. The questionnaire was usedas data collection tool. The questionnaire contains questions to learn aboutparticipants' values, lifestyles and demographics. The population of the studyconsists of people over 17 years old and living in the Battalgazi and Yeşilyurtdistricts of Malatya. Kota sampling method, one of the non-random samplingmethods, has been used as sampling method in the research. Data were collectedfrom 450 individuals in the population and the data were analyzed by SPSS. Thefindings indicate that values and lifestyles of consumers differ according totheir visiting frequency of shopping centers. From the value perspective, ithas been seen that those who visit the shopping center "every day"predominate the values of happiness, pleasure, excitement and self-esteem inlife. When it is evaluated in terms of lifestyle, it is seen that discountfollowers do not go to the shopping centers much, but consumers who followbrand and fashion trends, the innovations and technology and identified as aleader, visit the shopping center every day. The results of this research mightbring a new perspective to administrations of shopping centers by showing whatvalues and lifestyles motivate people to visit shopping centers. Results mightplay an important role in attracting more consumers to shopping centers.
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UR  - https://doi.org/10.17261/Pressacademia.2017.647
L1  - https://dergipark.org.tr/en/download/article-file/391005
ER  -