TY  - JOUR
TT  - REVIEW OF THE PRACTICE OF PORTER'S GENERAL COMPETITIVE STRATEGIES IN CAR RENTAL ENTERPRISES
AU  - Akay, Bayram
PY  - 2017
DA  - June
DO  - 10.17261/Pressacademia.2017.554
JF  - PressAcademia Procedia
JO  - PAP
PB  - Suat TEKER
WT  - DergiPark
SN  - 2459-0762
SP  - 349
EP  - 356
VL  - 4
IS  - 1
KW  - Tourism
KW  - car rental
KW  - competitive strategies
N2  - The purposeof this study is to examine the practices of Porter's general competitivestrategies (cost leadership, differentiation, focusing and stuck in the middle)on car rental enterprises in Turkey and to contribute to future studies. Thedata has been obtained from 200 car rental enterprises operating in İstanbuland Antalya in the research. As a result of the research, it has been revealedthat the enterprises apply differentiation, cost leadership and focusingrespectively among the competitive strategies and there are also enterprisesthat are trapped between them without choosing any of these strategies. Inaddition, a difference has been found between the managers' gender, maritalstatus, mission, level of education, educational field, number of branches ofthe business, number of vehicles and perception of competition strategies. Itcan be suggested that car rental enterprises will be successful if theyimplement competitive strategies.
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UR  - https://doi.org/10.17261/Pressacademia.2017.554
L1  - https://dergipark.org.tr/en/download/article-file/392243
ER  -