TY  - JOUR
TT  - A Social Media Framework of Cultural Museums
AU  - Özdemir, Gökçe
AU  - Çelebi, Duygu
PY  - 2017
DA  - December
DO  - 10.30519/ahtr.375248
JF  - Advances in Hospitality and Tourism Research (AHTR)
PB  - Akdeniz University
WT  - DergiPark
SN  - 2147-9100
SP  - 101
EP  - 119
VL  - 5
IS  - 2
KW  - Culture
KW  - Museum
KW  - Social media
N2  - Museums are regarded as cultural products and the coreattractions of a destination that offer cultural, historical andartistic possessions for locals as well as tourists.Technological developments in communication have alsocontributed to the museum pre-, onsite and postexperienceof visitors. Thereby, social media enables themuseums to extend their networks also on an internationalbasis with up-to-date and credible information aboutcurrent researches, special events, new exhibitions,excavations in process, and promotional activities. In thissense, this study demonstrates how social media is used bythe museums through a research about the Facebookaccounts of 10 well-known international museums. Thus, a32-category framework is created based on theperformances of each social media account eventually, thisresearch provides insights into creation of an effectivesocial media account with the emphasis on certaincategories’ role to draw and maintain the interest offollowers. 
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UR  - https://doi.org/10.30519/ahtr.375248
L1  - https://dergipark.org.tr/en/download/article-file/399501
ER  -