@article{article_377440, title={Viral marketing developing with social media streams and research about IceBucket Challenge viral campaign}, journal={Journal of Internet Applications and Management}, volume={7}, pages={45–55}, year={2016}, DOI={10.5505/iuyd.2016.40427}, author={Samsunlu1, Güliz and Baş2, Mehmet}, keywords={Viral Marketing, Social Media, IceBucket Challenge}, abstract={Viral marketing and social media marketing are kinds of important marketing on dispersion of studies aimed of improving public consciousness and developing a point of society’s view.All studies got ready to provide with having sense of social responsibility bring marketing effort with it. In comporison with other marketing, viral marketing provides to convey messages in a short time and successfully in the setting of social media that people always keep in toubh with each other.Raising up the awareness that is hoped to exist in moses and what are tha factors that effecting this awareness should be clearly reveded and in the light of this information necessary viral campaign should be started and by means of true and suitable marketing channels. These studies should be delivered. Viral campaigns that is very effective to create awareness become much more stronger by the way of digital platforms developing in recent years. In the analysis section of survey, Ice Bucket Challenge viral campaign that has outstanding success of effecting both Turkey and world masses, in order to effect the masses which effective force that Ice Bucket Challenge viral campaign has and how this effective force is shoped according to the demographic features of the masses is tried to analysed. In survey, questionnarie technique has been used as a data gathering method.The datas obtained as a result of questionnarie technique applied 620 people have been analysed. In statistical analysis at the datas obtained SPSS 13.0 for Windows ( Statistical Packages for Social Sciences) has been used. In addition to this, it has been benefited from mean, frequency and dispersion of frequency precentage, reliability tests, ANOVA, chi-squared test and unaffiliated T-test. Reability of multivariate scale was examined by using Cronchbach’s Alpha. After that findings obtained have been evolvated and interpreted.}, number={1}, publisher={Selçuk Burak HAŞIOĞLU}