TY  - JOUR
TT  - THE CONTEXT OF DIGITALIZATION OF BOOK CONSUMPTION AN INVESTIGATION ON CONSUMPTION BEHAVIOR
AU  - Tezcan, Elif Tuba
PY  - 2017
DA  - July
JF  - Yeni Medya Elektronik Dergisi
JO  - ejnm
PB  - Istanbul Aydin University
WT  - DergiPark
SN  - 2548-0200
SP  - 214
EP  - 220
VL  - 1
IS  - 2
KW  - tüketim toplumu
KW  - dijitalleşme
KW  - dijital tüketim
KW  - satın alma davranışı
KW  - İdefix
N2  - Innovations in technological developments with the impact of globalization, and the resulting digitization as a result, are gradually breaking away from the traditional. In a highly competitive environment, changing marketing channels have driven consumers to different pursuits. The widespread use of the Internet, especially by the introduction of mobile phones into my life, has increased the consumer's awareness. Digitization, which is used in many areas, is also mentioned in the field of consumption with different applications. The possibility of shopping on the internet, which is seen as a blessing for the consumer who does not postpone their requests, increases the likelihood of being preferred because of the fast and easy accessibility of the consumer who embraces the digital lifestyle. 7/24 With the ability to make purchases from the internet today, Traditionally book shopping made from book houses has been moved to virtual auction because of easy transportation, time saving and economical time, and it has increased the spread of what is called marketing in the internet environment. Consumers who can complete shopping with few clicks have reached the pleasure of consuming in digital. It is inevitable to communicate with the consumer more effectively if marketing and technology are thought to be intertwined today. In this study, the digital aspect of book buying behavior on the axis of consumption has been examined
UR  - https://dergipark.org.tr/en/pub/ejnm/article/383561
L1  - https://dergipark.org.tr/en/download/article-file/410715
ER  -