TY  - JOUR
TT  - How Do Business Strategies Predict Firm Performance? An  Investigation On Borsa Istanbul Index
AU  - Saraç, Mehlika
AU  - Ertan, Yasemin
AU  - Yücel, Elif
PY  - 2014
DA  - January
DO  - 10.25095/mufad.396453
JF  - Muhasebe ve Finansman Dergisi
PB  - Muhasebe ve Finansman Öğretim Üyeleri Bilim ve Araştırma Derneği
WT  - DergiPark
SN  - 2146-3042
SP  - 121
EP  - 134
IS  - 61
KW  - İş Stratejisi
KW  - Miles ve Snow’un Strateji Tipolojisi
KW  - ROA
KW  - Lojistik Regresyon.
N2  - In this study it is aimed to verify Miles and Snow’s strategy typology in Turkey and investigate how firms that conduct different business strategies, differ in firm performance considering ROA ratio. Research conducted with 190 firms listed in Borsa Istanbul Index. Firms classified under 3 strategy typology with cluster analysis.  The impact of independent variables ; “firm strategy”, “industry” and “firm size”  on firm performance (ROA) were analysed by ANOVA and logistic regression. Results indicated that the best predictor of performance (ROA) is the interaction efffect of firm size and firm strategy.
UR  - https://doi.org/10.25095/mufad.396453
L1  - https://dergipark.org.tr/en/download/article-file/427491
ER  -