TY  - JOUR
T1  - THE INFLUENCE OF CITY IMAGE ON THE UNIVERSITY SELECTIONS OF STUDENTS STUDYING IN THE DEPARTMENT OF MARKETING
AU  - Uyar, Ahmet
PY  - 2018
DA  - March
DO  - 10.17261/Pressacademia.2018.810
JF  - Journal of Management Marketing and Logistics
JO  - JMML
PB  - Dilek TEKER
WT  - DergiPark
SN  - 2148-6670
SP  - 87
EP  - 95
VL  - 5
IS  - 1
LA  - en
AB  - Purpose - This study analyses the influence of city image onuniversity students. The question "How are students influenced by cityimage when they are making their school selections?" is the main topic ofthe study. Methodology - The questionnaire form was created after a literaturesearch and subjected to a pilot scheme after it was revised based on theopinions of specialist academicians. When determining research questions,studies by Demirel (2014) and Özdemir and Karaca (2009) were drawn upon, andits validity and reliability were tested by administering 40 pilotquestionnaires before putting it into its final form. Data obtained weresubjected to an SPSS analysis, and the influence of city image on universityselections was analysed with the help of regression and correlation analysesand comparative tables. Findings- In this study, it is concluded that students primarilychoose those schools which are in a close distance to where they live. As aresult of increasing competition, many schools have begun to acquire studentsfrom their own region. Factors like natural and historical attractions andsocial environment also shape the selections of students. When making theseselections, students consult with those around them such as their friends, andthus they obtain the first information about a certain school from them. Conclusion- It is seen when the findings of the study wereassessed in general that students make their university selections primarilybased on the city in which universities are located. Proximity of a school towhere they live and factors shaping the image of a city such as sociality andcultural/natural richness also become influential in this selection. Thosestudents who act according to city images become happier during their educationallives, and their level of satisfaction with their university tends toincrease.
KW  - City image
KW  - university students
KW  - university selection
KW  - consumer preferences
KW  - city development
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L1  - https://dergipark.org.tr/en/download/article-file/453370
ER  -