TY  - JOUR
T1  - SOSYAL MEDYA ARACILIĞIYLA PAYDAŞ KATILIMININ ÖLÇÜLMESİ: TÜRK LOJİSTİK HİZMET SAĞLAYAN İŞLETMELER ÜZERİNE BİR İNCELEME
TT  - MEASURING STAKEHOLDER ENGAGEMENT THROUGH SOCIAL MEDIA: AN INVESTIGATION ON TURKISH LOGISTICS SERVICE PROVIDERS
AU  - Sürücü, Ebru
AU  - Denktaş Şakar, Gül
PY  - 2018
DA  - October
JF  - Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
PB  - Kütahya Dumlupinar University
WT  - DergiPark
SN  - 1302-1842
SP  - 107
EP  - 129
IS  - 58
LA  - tr
AB  - Bilgi ve internet teknolojilerinin gelişimiyle, çoğu işletme gerek müşterilerine gerekse de ilgili paydaşlarına ulaşmada sosyal medyayı yaygın bir şekilde kullanmaya başlamıştır. Her ne kadar sosyal medyada işletmelerin müşterilerine yönelik iletişimleri ön planda olsa da paydaşlarının da işletmelerin sunmuş oldukları sosyal medya mesajlarından etkilendikleri bilinmektedir. Bu çalışmanın temel amacı, işletmeden işletmeye (B2B) firmalarının sosyal medya üzerinden paydaşlarıyla kurdukları ilişkiyi Türk lojistik hizmet sağlayan işletmeler örnekleminde incelemektir. Ayrıca, bu çalışma sosyal medya yayınlarında en çok kullanılan medya türü ve içerik türünü analiz etmektedir. Araştırma, 739 Facebook gönderisinde yapılan içerik analizine dayanmakta olup; örneklem olarak Facebook’ta aktif faaliyet gösteren 30 Türk lojistik hizmet sağlayan işletmenin 1 Kasım 2017 ve 31 Ocak 2018 arasındaki paylaşımları dikkate alınarak gerçekleştirilmiştir. Bu çalışma, Türk lojistik hizmet sağlayan işletmelerin kurumsal profilleri üzerindeki faaliyetleri göz önünde bulundurarak, Facebook'taki takipçilerinin katılımını incelemektedir. Bu yönüyle çalışmanın katkısı, lojistik sektörü gibi birden fazla tarafın birbiriyle yoğun iletişimde olduğu bir sektörü sosyal medya kullanımı ve paydaş katılımı açısından inceleyen ilk çalışma olmasıdır.
KW  - Sosyal Medya
KW  - Paydaş Katılımı
KW  - İşletmeden İşletmeye Pazarlar
KW  - Facebook
KW  - Lojistik Hizmet Sağlayan İşletmeler
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UR  - https://dergipark.org.tr/en/pub/dpusbe/issue//416290
L1  - https://dergipark.org.tr/en/download/article-file/564761
ER  -