@article{article_420439, title={An e-loyalty model proposal for online travel reservation websites}, journal={Journal of Tourism Theory and Research}, volume={4}, pages={98–110}, year={2018}, DOI={10.24288/jttr.420439}, author={Aytekin, Ahmet and Tunalı, Duygu}, keywords={Online travel reservation websites,E-commerce,E-loyalty,Structural equation modelling}, abstract={<p class="MsoNormal" style="text-align:justify;"> <i> <span lang="en-gb" style="font-size:9pt;font-family:’Times New Roman’, serif;" xml:lang="en-gb">Online travel reservation websites need e-loyal
customers to be able to drive their profitability and existence. In this
context, the aim of this study is to propose an e-loyalty model for travel
reservation websites in the business to consumer (B2C) concept. The study
brought together important concepts thought to be related to e-loyalty, such as
system quality, trust, satisfaction, alternative attractiveness, word of mouth,
and repurchase intention. As a result, it was determined that system quality,
trust, satisfaction and word of mouth have a positive effect on e-loyalty,
unlike alternative attractiveness which has a negative effect. It was also
determined that e-loyalty has a positive effect on repurchase intention. </span> </i> </p> <p> <i> </i> </p> <i> </i>}, number={2}, publisher={Mahmut DEMİR}