@article{article_421154, title={Assessment of the Brand Attitudes of Taekwondo Coaches and Referees}, journal={Turkish Journal of Sport and Exercise}, volume={20}, pages={38–43}, year={2018}, DOI={10.15314/tsed.421154}, author={Barsbuğa, Yusuf and Sarıipek, Tuncay and Fişekçioğlu, İbrahim Bülent}, keywords={Brand Attitude,Taekwondo,Coach,Referee}, abstract={<p class="MsoBodyTextIndent" style="margin-left:0cm;text-align:justify;line-height:115%;"> <span lang="en-us" style="font-size:11pt;line-height:115%;" xml:lang="en-us"> <span style="font-size:12px;">The objective
of this study is to examine and interpret the </span> <span style="font-size:12px;">brand attitudes of the coaches and referees </span> <span style="font-size:12px;">
who take part in contests actively in our country and were included in the 2017
season activity schedule of Turkish Taekwondo Federation and who attended the </span> <span style="font-size:12px;">Coaches and Referees Improvement
Seminar held in Antalya on December 11-19, 2017. The study group
consists of 346 coaches and referees who took part in the mentioned improvement
seminar in the 2017 season.  </span> </span> <span style="font-size:12px;">In
the study conducted on the basis of the survey model, Brand Attitude Questionnaire
developed by Polat (2007) was used. In the evaluation of the data and in
finding the calculated values, SPSS 16,0 statistics package program was used. Data
were summarized by providing the percentages, averages, and standard deviations.
As the data were distributed normally, an independent group t test was used for
the double group comparisons and One-way Variance Analysis (ANOVA) was used for
the multiple group comparisons. Upon the conclusion of the ANOVA study, Tukey
HSD multiple comparison test was used to determine the source of the
significant differences. In the scope of this study, the scale reliability coefficient
was calculated as 0.89. In the study, the significance level was taken as 0.05  </span> <span lang="en-us" xml:lang="en-us" style="font-size:12px;line-height:115%;font-family:’Times New Roman’, serif;">In conclusion
of the study, and upon the scrutiny of the </span> <span lang="en-us" xml:lang="en-us" style="font-size:12px;line-height:115%;font-family:’Times New Roman’, serif;">Brand Attitude
Questionnaire </span> <span lang="en-us" xml:lang="en-us" style="font-size:11pt;line-height:115%;font-family:’Times New Roman’, serif;"> <span style="font-size:12px;"> point
averages of the referees and coaches participating in the study as per the
variables of gender, economic level, and sportive experience period, no statistically
significant level of differentiation was observed in all the subcategories, while
statistically significant differences were found in some subcategories according
to the variables of age and marital status. </span>  </span> </p> <p> </p> <p class="MsoBodyTextIndent" style="margin-left:0cm;text-align:justify;line-height:115%;"> <span lang="en-us" style="font-size:11pt;line-height:115%;" xml:lang="en-us"> </span> </p> <p>  </p> <p class="MsoNormal" style="text-align:justify;line-height:normal;"> <span lang="en-us" style="font-family:’Times New Roman’, serif;" xml:lang="en-us">        </span> </p>}, number={1}, publisher={Selcuk University}