TY  - JOUR
T1  - Assessment of the Brand Attitudes of Taekwondo Coaches and Referees
AU  - Barsbuğa, Yusuf
AU  - Sarıipek, Tuncay
AU  - Fişekçioğlu, İbrahim Bülent
PY  - 2018
DA  - April
Y2  - 2018
DO  - 10.15314/tsed.421154
JF  - Turkish Journal of Sport and Exercise
JO  - Turk J Sport Exe
PB  - Selcuk University
WT  - DergiPark
SN  - 2147-5652
SP  - 38
EP  - 43
VL  - 20
IS  - 1
LA  - en
AB  - The objectiveof this study is to examine and interpret the brand attitudes of the coaches and refereeswho take part in contests actively in our country and were included in the 2017season activity schedule of Turkish Taekwondo Federation and who attended the Coaches and Referees ImprovementSeminar held in Antalya on December 11-19, 2017. The study groupconsists of 346 coaches and referees who took part in the mentioned improvementseminar in the 2017 season.Inthe study conducted on the basis of the survey model, Brand Attitude Questionnairedeveloped by Polat (2007) was used. In the evaluation of the data and infinding the calculated values, SPSS 16,0 statistics package program was used. Datawere summarized by providing the percentages, averages, and standard deviations.As the data were distributed normally, an independent group t test was used forthe double group comparisons and One-way Variance Analysis (ANOVA) was used forthe multiple group comparisons. Upon the conclusion of the ANOVA study, TukeyHSD multiple comparison test was used to determine the source of thesignificant differences. In the scope of this study, the scale reliability coefficientwas calculated as 0.89. In the study, the significance level was taken as 0.05In conclusionof the study, and upon the scrutiny of the Brand AttitudeQuestionnaire pointaverages of the referees and coaches participating in the study as per thevariables of gender, economic level, and sportive experience period, no statisticallysignificant level of differentiation was observed in all the subcategories, whilestatistically significant differences were found in some subcategories accordingto the variables of age and marital status.
KW  - Brand Attitude
KW  - Taekwondo
KW  - Coach
KW  - Referee
CR  - 1. Burnaz Ş, Esgin N. (2003). Assessment of the Products Newly Launched on the Market by Way of Brand Expansion in terms of Consumers. Pazarlama Dünyası, (5): 23-30.
CR  - 2. Cemalcılar İlhan (1994). Marketing-Concepts, Decisions. Beta Publications, Istanbul.
CR  - 3. Hill L, O’Sullivan T. (2004). Foundation Marketing. 3rd Ed. London, Prentice Hall,
CR  - 4. Kotler P, Armstrong G. (2004). Principles of Marketing. Pearson Education International, 10th Ed. New Jersey.
CR  - 5. Oh J, Fiorito SS. (2002). Korean Women’s Clothing Brand Loyalty. Journal of Fashion Marketing and Management, 6 (3): 206-222.
CR  - 6. Polat E.(2007) Concept of Brand and Attitude of Sportspeople toward a Brand. Gazi University Health Sciences Institute Physical Training and Sports Department Postgraduate Thesis, Ankara
CR  - 7. SB Çavuşoğlu (2011). Reasons for Preferring Sportive Products and Brand Selection. Academic Journal of Information Technology 2:3:7-18.
CR  - 8. Shank MD. (2005). Sport Marketing: A Strategic Perspective. 3rd Int. Ed. New Jersey, Prentice Hall Inc.
CR  - 9. Wagg, S., Goldberg, A. (ed.) (1991) British Football and Social Change, Leicester: University Press, 239-253.
UR  - https://doi.org/10.15314/tsed.421154
L1  - https://dergipark.org.tr/en/download/article-file/468452
ER  -