TY - JOUR T1 - Testing Destination Image Scale Invariance Among British, German and Russian Tourists: A Multigroup Confirmatory Factor Analysis TT - DESTİNASYON İMAJ ÖLÇEĞİNİN İNGİLİZ, ALMAN VE RUS TURİSTLER ARASINDA FARKSIZLIĞININ TEST EDİLMESİ: ÇOKLU GRUP DOĞRULAYICI FAKTÖR ANALİZİ AU - Ceylan, Demet AU - Çizel, Beykan PY - 2018 DA - December DO - 10.30519/ahtr.449176 JF - Advances in Hospitality and Tourism Research (AHTR) PB - Akdeniz University WT - DergiPark SN - 2147-9100 SP - 119 EP - 146 VL - 6 IS - 2 LA - en AB - Researchers agree that destinationimage is a multi-dimensional and complex structure of attitude. Socialpsychology suggests that attitudes are composed of affective, cognitive, andconative components. This study contributes to literature with (i) scaledevelopment integrating 3 explanatory dimensions of destination image; (ii)utilization of item parceling technique enabling extended depth with sub scalesand (iii) by providing supporting evidence with multigroup confirmatory factoranalysis that this measurement scale is invariant thus applicable for 3nationalities namely British, German and Russian tourist. This empirical studyprovides clarity to number and definition of dimensions with an integrated scaleinvariant for three nationalities. The survey is carried in summer 2017 atAntalya Airport with a total of 1495 British, German and Russian respondentsvisiting Antalya region for holiday purposes. KW - Destination image KW - Scale development KW - Multigroup confirmatory factor analysis KW - Mass tourism N2 - Araştırmacılar destinasyon imajının çok boyutlu vekarmaşık tutum yapısına sahip olduğu konusunda fikir birliğine sahiptir. 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