TY  - JOUR
T1  - TÜKETİCİLERİN BİR SATIŞ GELİŞTİRME ARACI OLAN KUPONLARI KULLANMA NEDENLERİNİN DAVRANIŞSAL AÇIDAN  İNCELENMESİ
AU  - Kavas, Alican
PY  - 1982
DA  - January
JF  - Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
PB  - Erciyes University
WT  - DergiPark
SN  - 1301-3688
SP  - 111
EP  - 120
VL  - 2
IS  - 3
LA  - tr
AB  -   
KW  - tüketicilerin bir satış geliştirme aracı olan kuponları
KW  - tüketici
KW  - iktisat
CR  - Advertising Age, «Couponing Forecast 1980», (24 Aralık 1980), s. 20.
CR  - Howard, J.A., Consumer Behavior: Application of Theory, (New York: Mc-Graw-HİII Book Company 1977).
CR  - Engel, J., M.R. Warshaw ve T.C. Kinnear, Promotional Strotegy: Managing the Marketing Communication Process, (4. baskı, Homevvood, Illinois: Richard 0.
Irwln, İne., 1979).
CR  - Luick, J.F., ve W.L. Ziegler, Sales Promotion and Modem Merchandising, (New York: McGraw-HİII Book Company 1969).
CR  - Bettman, J.R., «Information Processing Models of Consumer Behavior». Journal of Marketing Research, Vol. 12, (Ağustos 1970), ss. 370-76.
CR  - Engel, J.. D.T. Kollat ve R.D. Blackvvell, Consumer Behavior, (1. baskı, New York: Holt, Rlnehart ve VVİnston, İne., 1968).
CR  - Dodson, J.A., A.M. Tybout ve B. Sternthal, «Impact of Deals and Deal Ret-raction on Brand Svvitchlng,. Journal of Marketing Research. Vol. 15 (Şubat 1978), ss. 72-81.
CR  - Bern, D., «Self-Perception Theory.» L. Barkovvitz (Ed). Advanccs in Experimen-tal Social Psychology, (New York: Academic Press 1967), ss. 1-62.
CR  - Frank, R.E., W.F. Massy ve Y. Wlnd, Market Segmcntation. (Englejvood Cliffs, New Jersey: Prentice-Hall, İne., 1972).
CR  - Ajzen, t. ve M. Fishbein, Understonding Attitutes and Predicting Social Behavior, (Englevvood Cliffs, New Jersey: Prentice-Hall, İne., 1980).
CR  - Kotler. P., Marketing Management: Analysis, Planning and Control, (Ergle-vvood Cliffs, New Jersey: Prentice-Hall, İne., 1980).
UR  - https://dergipark.org.tr/en/pub/erciyesiibd/issue//450089
L1  - https://dergipark.org.tr/en/download/article-file/517813
ER  -