TY  - JOUR
T1  - DEMOGRAPHİC CHARACTERİSTİCS AFFECTİNG SERVİCE DEMAND İN PRİVATE HEALTH INSTİTUTİONS; AESTHETİC MEDİCAL CENTERS EXAMPLE
AU  - Tamer, Gülay
PY  - 2018
DA  - December
Y2  - 2018
JF  - International Journal of  Entrepreneurship and Management Inquiries
JO  - Turkish and English
PB  - Himmet KARADAL
WT  - DergiPark
SN  - 2602-3970
SP  - 91
EP  - 105
VL  - 2
IS  - 3
LA  - en
AB  - The rapid andcontinuous developments and changes taking place in economic, technological,social, cultural structures in the globalizing world have caused significantstructural changes in the centers serving in the Aesthetic Medicine Sector andby realizing new applications day by day, it has become a sector in demandwhich serves for happiness of people. In this study; primarily, the criticalinformation of individuals visiting aesthetic medical centers for receivingservice was determined. Then, according to this data, a questionnaire form wasprepared to determine the competitors and objectives of aesthetic medicalcenters within the framework of specific criteria. Reliability tests of thequestionnaire was carried out, and then it was applied to 600 people who werevisiting various centers at different locations and having different customerprofiles. Attention was paid to include different age, education and incomegroups to the survey conducted. The numerical values obtained were analyzed bySPSS package program. In this study examining and analyzing the profile ofcustomers receiving service from aesthetic medical centers, according to theevaluation of the analysis results, services that are affected by sex, age andmarital status among all the services provided in Aesthetic Medical Centers arewrinkles, skin problems, anti-aging treatments and aesthetic operations. Theseservices are much more preferred by women in particular. In the comparisonbased on the age, the service receivers are mostly single customers at 40-60age range. Also, a substantial increase in demand for services has beenobserved with the increasing income level.
KW  - Health
KW  - Aesthetics
KW  - Medical Centers
KW  - Customer Profile
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UR  - https://dergipark.org.tr/en/pub/ijemi/issue//458487
L1  - https://dergipark.org.tr/en/download/article-file/547061
ER  -