@article{article_465795, title={BEYOND OBVIOUS BEHAVIOR PATTERNS IN UNIVERSITIES: STUDENT ENGAGEMENT WITH THE UNIVERSITY}, journal={Research Journal of Business and Management}, volume={5}, pages={222–230}, year={2018}, author={Alan, Alev Kocak and Kabadayi, Ebru Tumer and Cavdar, Nilsah}, keywords={Student engagement,student emotions,student satisfaction,university image}, abstract={<p class="MsoNormal" style="margin-bottom:.0001pt;text-align:justify;line-height:normal;"> <b> <span style="font-size:8pt;">Purpose- </span> </b> <span style="font-size:8pt;">This study aims to provide a model to help universities gain competitive
advantage by analyzing the factors that influence student engagement with the
university. <b> </b> </span> </p> <p> <b> </b> </p> <b> </b> <p class="MsoNormal" style="margin-bottom:.0001pt;text-align:justify;line-height:normal;"> <b> <span style="font-size:8pt;">Methodology- </span> </b> <span style="font-size:8pt;">Survey method was used to test the hypothesized effects in the proposed
model and 432 people were surveyed. Survey results were analyzed by structural
equation modelling. </span> </p> <p> </p> <p class="MsoNormal" style="margin-bottom:.0001pt;text-align:justify;line-height:normal;"> <b> <span style="font-size:8pt;">Findings- </span> </b> <span style="font-size:8pt;">As a result of the research, all hypothesized effects in the proposed
model, a positive effect of university image on both positive emotions, and
student satisfaction, a negative effect of it on negative emotions, a positive
effect of positive emotions on student satisfaction, a negative effect of
negative emotions on student satisfaction, and a positive effect of student
satisfaction on student engagement with the university, were supported. </span> </p> <p> </p> <p> <b> <span style="font-size:8pt;line-height:115%;font-family:Calibri, sans-serif;">Conclusion- </span> </b> <span style="font-size:8pt;line-height:115%;font-family:Calibri, sans-serif;">Emotions and
satisfaction have the great importance in the emergence of student engagement
with the university. Handling university image as a starting point in the study
with the prediction that the university image is also important for students’
engagement behavior is supported by significant results. </span> <br /> </p>}, number={3}, publisher={Suat TEKER}