TY - JOUR T1 - A RESEARCH ON SUSTAINABILITY OF TURKISH FRESH FRUITS AND VEGETABLES EXPORT AU - Özkan, Burhan AU - Akpınar, Metin Goksel AU - Ceylan, Rahmiye Figen AU - İlbasmış, Eda PY - 2019 DA - June Y2 - 2019 JF - International Journal of Agriculture Forestry and Life Sciences JO - Int J Agric For Life Sci PB - Volkan OKATAN WT - DergiPark SN - 2602-4381 SP - 44 EP - 51 VL - 3 IS - 1 LA - en AB - Export orientation of fresh fruits andvegetables (FFVs) producers in Turkey is both necessary for increasing farmincomes and inevitable due to the high production exceeding localdemand.Evolving international market demand due to social andeconomic conditions affects the producers. Accordingly, producers mainly preferusing intermediaries in their export contracts in order to cope withfluctuations. Yet, the security of export orientation is an important concernfor increasing or maintaining FFVs production. This is also related withsubstitutability of agricultural production with alternative economicactivities as tourism in the region. Accordingly, the tendency of producers tomaintain export contracts should be assessed in relation with the intermediaryand logistics use, number of contracts and importing countries, export incomeas well as the specific exportable products.In this study,24exporter firms from Antalya wholesale market were surveyed and theaforementioned relationships were questioned with chi-square analysis. It wasunderstood that the professionalization of FFVs exports has been rising withrespect to management structures. Yet, improvement in resources utilised,satisfaction level and tendency to continue export operations are related withnumber of export destinations and frequency of exports. The relationship isbilateral that, if the export operations rise, there is a possibility toincrease export endowments and focus on increasing and maintaining exports. KW - FFVs KW - export KW - export contentment KW - wholesale market CR - Anonim 2018. Yaş Meyve Ve Sebze Sektörü Türkiye Geneli Değerlendirme Raporu – General Evaluation of Fresh Fruits and Vegetables Sector in Turkey. Akdeniz İhracatçılar Birliği Yaş Meyve ve Sebze Sektör Şefliği, Mersin. CR - Tenekecioglu, 2003. Genel İşletme, T.C. Anadolu Üniversitesi Yayını No: 1268 Açık Öğretim Fakültesi Yayını No: 704, Eskişehir- 2003. CR - Akat, Ömer, 2001. Uluslararası Pazarlama Karması ve Yönetimi – International Marketing Mix and Management, 4. Baskı, Ekin Kitabevi Yayınları, Bursa. CR - Akpınar MG, Aykın SM, Sayın, C and Ozkan B 2009. The Role of Demographic Variables in Purchasing Decisions on Fresh Fruit and Vegetables. Journal of Food, Agriculture & Environment, 7(3&4): 106-110. CR - Aslaner, H. and Cobanoglu, S. 2016. Serbest Bölgelerde Vergi Avantajları – Tax Advantages in Free Zones. Adnan Menderes University, Journal of Institute of Social Sciences, Vol.:3, No: 3 (pp. 1-14). CR - Blyth S.J., 1994. Measuring Local Association: An Introduction to the Correlation Curve. Methodology, 24:171-197. CR - Gunay, K., 2008. Türkiye’de İhracata Yönelik Vergi Teşvikleri ve Analizi (Yayınlanmamış Yüksek Lisans Tezi) – Tax Promotions and Analysis for Exports in Turkey (Unpublished MSc thesis) CR - Kazımov, A., 2004. Uluslararası Pazarlamada Pazarlama Karması Stratejileri (Yayınlanmamış Yüksek Lisans Tezi) – Marketing Mix Strategies international Marketing (Unpublished MSc thesis). Ankara Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı, Ankara. Likert R 1967. The Method of Constructing an Attitude Scale. Readings in Attitude Theory and Measurements. John Wiley and Sons Inc. New York, pp. 90-95.Kurtuluş K 1998. Pazarlama Araştırmaları – Marketing Research. Avcıol Basım Yayın, Genişletilmiş Altıncı Baskı, İstanbul. UR - https://dergipark.org.tr/en/pub/ijafls/issue//466175 L1 - https://dergipark.org.tr/en/download/article-file/633336 ER -