TY - JOUR TT - MARKETING AND COST DIMENSIONS OF ISO 9001 IMPLEMENTATIONS OF SMALL AND MEDIUM SIZED MANUFACTURERS: A CASE ANALYSIS AU - Aslanertik, Esra AU - Tabak, Burcu İlter PY - 2006 DA - October JF - Ege Academic Review JO - eab PB - Ege University WT - DergiPark SN - 1303-099X SP - 47 EP - 57 VL - 6 IS - 2 N2 - The objective of this paper is to provide a better understanding of the implementation of ISO 9001 in small firms through three different case studies. For this we have conducted deep interviews with 3 manufacturing firms that have registered under the ISO 9001 quality assurance standard, their main customers and suppliers, to highlight the importance of standardization through customer satisfaction, cost reduction, and integration with suppliers to improve financial performance CR - BABAKUS, E., (2004), Linking perceived quality and customer satisfaction to store traffic and revenue growth, (http:///www.findarticles.com/p/articles/mi Qa3717/is 200410/ai n94585717). 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