TY - JOUR TT - AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES AU - Şekerkaya, Ahmet AU - Çırak, Nihan PY - 2010 DA - February JF - Ege Academic Review JO - eab PB - Ege University WT - DergiPark SN - 1303-099X SP - 239 EP - 269 VL - 10 IS - 1 KW - Pazar Bölümlendirmesi KW - Kümeleme Analizi CR - Bektaşoğlu, Songül (2007), Ambalaj Sanayi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı, http://www.igeme.org.tr/Arastirmalar/ulke_sek/ Geliştirme Etüd Merkezi (IGEME), CR - Dichter, Ernst (1975), “Packaging:The Sixth Sense?: A Guide To Identifying CR - Consumer Motivation”, Cahners Books, Boston Folkes, Valerie S, Martin, Ingrid M ve Gupta, Kamal.(1993), “When to say when: CR - Effects of supply on usage “ Journal of Consumer Research, Gainesville: Dec., Vol. 20, Iss. 3; pg. 467 Granger, C.W.J. ve Billson A. (1972), “Consumers’ Attitudes Toward Package CR - Size and Price”, Journal of Marketing Research, Vol:9, P:239-248 CR - Meyers, Herbert M. ve Lubliner, Murray J.(2003), “The Marketer’s Guide to CR - Succesful Package Design”, Rota Yayınları, Çeviri: Zehra Üskiden Odabaşı, Yavuz ve Oyman, Mine (2003), Pazarlama İletişimi Yönetimi, CR - MediaCat, 5.Baskı, İstanbul, 2005 CR - Prendergast, Gerard ve Pitt Leyland (1996), “Packaging, Marketing, Logistics and the environment:Are There Trade-Offs?”, International Journal of Physical CR - Distribution & Logistics Management, Vol:26, Issue:6, P:60 Schoormans Jan P.L. ve Robben Henry S.J. (1997), “The Effect Of New CR - Package Design On Product Attention, Categorization And Evaluation”, Journal of Psychology, Vol:18, P:271-287 CR - Tek, Ö. Baybars ve Özgül, Engin (2005), Modern Pazarlama İlkeleri, Uygulamalı CR - Yönetimsel Yaklaşım, Birleşik Matbaacılık Tull, Donald ve Hawkins, Del (1984); Marketing Research, Measurement and Method, Third Edition, Macmillan Publishing Comp., New York CR - Twede, Diana ve Goddard, Ron (1998), “Packaging Materials”, Second Edition, CR - Pira International, United Kingdom Underwood, Robert L., Klein, Noreen M. ve Burke Raymond R. (2001), CR - “Packaging Communication:Attentional Effects of Product Imagery”, The Journal of Product and Brand Management, Vol:10, N:7, P:403-422 CR - Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?”, CR - Journal of Marketing, Vol:60, P:1-14 CR - Ambalaj Sanayicileri Derneği (ASD) (2006); Türkiye Ambalaj Sanayi ve Pazarı CR - Yılı Kısa Raporu; http://www.ambalaj.org.tr/SEKTOR%20RAPORU.html UR - https://dergipark.org.tr/en/pub/eab/issue//473171 L1 - https://dergipark.org.tr/en/download/article-file/558278 ER -