@article{article_473903, title={The Relationship Between the Motives and Points of Attachment of the Professional Football Team Spectators}, journal={Ege Academic Review}, volume={12}, pages={41–53}, year={2012}, author={Gençer, R.timuçin and Kiremitci, Olcay and Aycan, Ali and Demiray, Erdinç and Unutmaz, Volkan}, keywords={Football, spectator attendance, spectator motives, sport consumption, fans}, abstract={The purpose of this study was to determine the relationship between the motives and points of attachment of the professional football team spectators. Motivation Scale for Sport Consumption and Points of Attachment Index have been used in this study. 311 football spectators (Göztepe SC = 198, Karşıyaka SC = 113) participated in the study. On the first phase of the research the validity and reliability of both measurement tools have been tested on professional football teams’ spectators. Confirmatory factor analysis results demonstrated that the original models of the measurement tools employed for the study showed an acceptable degree of fit with the data. Considering the general sample, the social interaction subscale stands out with the motives; whereas the team subscale stands out with the points of attachment. However, when analysis is being performed separately on the team basis, it has seen that different sub-dimensions have come forward. Given this finding regarding the necessity of formulating marketing strategies for professional football team spectators on a team basis was extremely important. In this respect, canonical correlation analyses of both team spectators were calculated separately. As the result of the analyses, five statistically meaningful functions for Göztepe SC professional football team’s spectators; two statistically meaningful functions for Karşıyaka SC professional football team’s spectators were determined}, publisher={Ege University}