TY  - JOUR
T1  - Exploring Effective Factors on Football Games Watching Decisions of Individuals: The Role of Entertainment Value and People’s Characteristics in Watching Games
TT  - Bireylerin Futbol Maçlarını İzleme Kararlarında Etkili Olan Faktörleri Keşfetme: Eğlence Değeri ve Bireylerin Kişisel Özelliklerinin Rolü
AU  - Cavdar, Nilşah
AU  - Kırçova, İbrahim
PY  - 2018
DA  - October
Y2  - 2018
JF  - Ege Academic Review
JO  - eab
PB  - Ege University
WT  - DergiPark
SN  - 1303-099X
SP  - 671
EP  - 683
VL  - 18
IS  - 4
LA  - en
AB  - The present study provides a new approach to the subject of “spectator behaviors” in sports marketing, a contemporary area of marketing. In this study, the decision to watch football games has been categorized as follows: watching in a stadium, watching at home, watching with a community and not watching. The aim of the study is to discover people’s perceptions of entertainment value of football and characteristics of people in relation to football, and other key elements behind these individuals’ decisions of watching games, in different categories. For this purpose, in-depth interviews were conducted with 20 people (5 for each group) and the data gathered from these interviews were analyzed through NVivo 11. According to the research findings, the entertainment value for football is high for the spectators who watch games in stadiums, average for the audience who watch games both at home and with a community, and low for the non-watchers. Beside differences in personalities, some main influencing factors were also found for people’s watching/not watching decisions and all these factors were categorized as economic, social, cultural, personal, motivational, and environmental factors.
KW  - Spectator Behaviors
KW  - Spectator Characteristics
KW  - Football’s Entertainment Value
KW  - Game Watching
N2  - Bu çalışma, güncel bir pazarlama alanı olan spor pazarlamasının “seyirci davranışları” konusuna yeni bir yaklaşım getirmektedir. Futbol maçlarını izleme kararı çalışmada; stadyumda, evde, bir toplulukla veya izlememe olarak kategorize edilmiştir. Çalışmanın amacı, futbol maçları özelinde bireylerin eğlence değeri algılarını ve karakter özelliklerini keşfetmek ve farklı kategorilerdeki bu kişilerin kararlarını izleyen diğer kilit unsurları bulmaktır. Bu amaçla, 20 kişi (her grup için 5 kişi) ile derinlemesine görüşmeler yapılmış olup bu görüşmelerden elde edilen veriler NVivo 11 aracılığıyla analiz edilmiştir. Araştırma bulgularına göre futbol için eğlence değeri; stadyumda izlemekte olan seyirciler için yüksek, hem evde hem de toplulukta izleyen seyirciler için ortalama ve izlemeyenler için düşüktür. Eğlence değerinin yanı sıra; farklı kategorilerdeki bireylerin karakter özellikleri ayrıştırılmış, ek önemli faktörler sunulmuş ve tüm bu faktörler; ekonomik, sosyal, kültürel, kişisel, motivasyonel ve çevresel faktörler olarak kategorize edilmiştir.
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UR  - https://dergipark.org.tr/en/pub/eab/issue//474032
L1  - https://dergipark.org.tr/en/download/article-file/559669
ER  -