TY  - JOUR
T1  - Strategic Factors Affecting Green Building Industry: A Macro-Environmental Analysis Using PESTEL Framework
AU  - Ulubeyli, Serdar
AU  - Kazancı, Oğuzhan
AU  - Kazaz, Aynur
AU  - Arslan, Volkan
PY  - 2019
DA  - December
Y2  - 2019
DO  - 10.16984/saufenbilder.474824
JF  - Sakarya University Journal of Science
JO  - SAUJS
PB  - Sakarya University
WT  - DergiPark
SN  - 2147-835X
SP  - 1042
EP  - 1055
VL  - 23
IS  - 6
LA  - en
AB  - For the last decade, green buildings have created a new industry of ecologicalbuildings. However, this industry is still newly developing and finds limitedimplementation opportunities when compared to the traditional buildingindustry. Therefore, for a more preferable green building industry, strategicfactors that can have significant effects on the industry should becomprehended. Based on this argument, the present study aims (i) to identifythese factors, (ii) to determine their importance levels, and lastly (iii) tofind out their current levels of impact on the industry. To achieve this, aquestionnaire survey was conducted for the Turkish green building industrythrough 32 industrial practitioners who have an official LEED Credentials. Theresults obtained were evaluated via the relative importance index method. Consequently,a total of 30 strategic factors were identified. Out of them, 28 were found tobe significant while only 16 currently have a significant impact on theindustry.
KW  - Green building
KW  - LEED
KW  - PESTEL
KW  - relative importance index
KW  - Turkey
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UR  - https://doi.org/10.16984/saufenbilder.474824
L1  - https://dergipark.org.tr/en/download/article-file/793017
ER  -