TY  - JOUR
T1  - TOOLS FOR STRATEGIC ANALYSIS AND ASSESSMENT OF PROSPECTS FOR DEVELOPMENT OF INSURANCE BUSINESS
AU  - Kazakova, Nataliya
AU  - Melnik, Margarita
AU  - Nuralieva, Cholpon
PY  - 2019
DA  - January
DO  - 10.18769/ijasos.476426
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 612
EP  - 618
VL  - 4
IS  - 12
LA  - en
AB  - Theevaluation of the prospects and the formation of the strategy for thedevelopment of the insurance business are based on a strategic analysis, whichis a tool for selecting, consolidating and evaluating information on the stateof the external and internal environment, as well as the factors that have thegreatest impact on this branch of the financial market. That is why theimprovement of the tools of strategic analysis is given a worthy attention inthe scientific community and the business community in Russia and abroad. Inthis study, various scientific trips developed by Russian and foreignscientists, applied to the insurance business, including a SWOT-analysis,supplemented by a correlation analysis, which not only highlighted thestrengths and weaknesses of the insurance business, its potential opportunitiesand threats, but also to form their weighted estimation taking into account theinfluence of the most significant factors. The result of the study is anassessment of the prospects for the development of insurance business in Russia,as well as the development of a toolkit for strategic analysis of insurancecompanies. The scientific results have been tested on the example of one of thelargest Russian insurance companies “Rosgosstrakh –Life” and can findperspective application in the whole system of the insurance market.
KW  - strategic analysis
KW  - valuation
KW  - insurance business
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UR  - https://doi.org/10.18769/ijasos.476426
L1  - https://dergipark.org.tr/en/download/article-file/615145
ER  -