TY  - JOUR
T1  - AKILLI TELEFON SEÇİM FAKTÖRLERİNİN BÜTÜNLEŞİK YAPISAL EŞİTLİK MODELİ - ANALİTİK HİYERARŞİ SÜRECİ İLE İNCELENMESİ
TT  - ANALYZING SMARTPHONE CHOOSING FACTORS WITH HYBRID STRUCTURAL EQUATION MODELLİNG – ANALYTIC HIERARCHY PROCESS
AU  - Perçin, Selçuk
AU  - Pancaroğlu, Mehmet Serhat
PY  - 2019
DA  - April
DO  - 10.18092/ulikidince.476865
JF  - Uluslararası İktisadi ve İdari İncelemeler Dergisi
JO  - IJEAS
PB  - Kenan ÇELİK
WT  - DergiPark
SN  - 1307-9832
SP  - 113
EP  - 130
IS  - 23
LA  - tr
AB  - Dünya, Dördüncü Sanayi Devrimi’ne hazırlıkyaparken; teknolojik gelişmeler büyük bir ivme kazanmıştır. Her geçen günbüyüyen ve farklılaşan akıllı telefon pazarı gün geçtikçe gelişmekte,seçenekler artmaktadır. Karar vermek, seçeneklerin artması ve karmaşıklaşmasınedeniyle zorlaşmaya başlamıştır. Çalışmanın amacı etkin bir Çok Kriterli KararVerme (ÇKKV) modeli önermektir. Bu amaçla, bütünleşik Yapısal Eşitlik Modeli(YEM) – Analitik Hiyerarşi Süreci (AHS) kullanılmıştır. Akıllı telefon seçiminietkileyen 4 kriter ve 16 alt kriter kullanılmıştır. Kriterler ve alt kriterlerYEM’den elde edilen bilgilere göre sıralanmıştır. Alternatiflerin altkriterlere göre ikili karşılaştırmaları ve alternatiflerin sıralanması ise AHSile gerçekleştirilmiştir. Çalışma sonucunda maliyet, fiziksel, teknik ve kalitekriterlerinin akıllı telefon seçimi üzerinde anlamlı etkilerinin olduğusonucuna varılmıştır. Ayrıca, karar vericinin akıllı telefon tercihlerini enüst düzeyde etkileyen kriter kalite, etkisi en fazla olan alt kriterler isemarka imajı ve estetik kriterleridir. Oluşturulan model son yıllarda Türkiye vedünyada en fazla satış yapan iki marka üzerinde uygulanmıştır.
KW  - Akıllı Telefon
KW  - Analitik Hiyerarşi Süreci (AHS)
KW  - Yapısal Eşitlik Modeli (YEM)
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UR  - https://doi.org/10.18092/ulikidince.476865
L1  - https://dergipark.org.tr/en/download/article-file/671508
ER  -