TY - JOUR T1 - Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı TT - Consumption Obsession: Compulsive Buying Behavior On Specific Product AU - Aliçavuşoğlu, Çiğdem AU - Boyraz, Elif PY - 2019 DA - April DO - 10.33206/mjss.483925 JF - MANAS Sosyal Araştırmalar Dergisi JO - MJSS PB - Kyrgyz-Turkish Manas University WT - DergiPark SN - 1694-7215 SP - 1800 EP - 1814 VL - 8 IS - 2 LA - tr AB - Tüketiciler satın alma süreçlerinderasyonellikten ziyade duygusal dürtülerle hareket ederek kompulsif satın almadavranışında bulunmaktadır. Kompulsif satın alma davranışında satın alma isteğitüketicinin hayatını ele geçirmiş ve bir bağımlılık halini almıştır. Kompulsifsatın alımlarda ihtiyaç ürüne değil kontrol edilemeyen dürtüyü gidermeyeyöneliktir. Satın alma sonrasında tüketici maddi ve manevi olarak zor durumagirmektedir. Bu çalışmanın amacı pazarlama literatüründe nadir rastlanankonulardan biri olan kompulsif satın alma davranışını ve tüketicilerintakıntılı olduğu ürünleri incelemektir. Bu amaç kapsamında yüzyüze anketyöntemi ile kolayda örneklemeyle belirlenen 268 tüketiciden veri toplama yolunagidilmiştir. Elde edilen verilerin analizinde açıklayıcı faktör, bağımsız ikiörneklem t testi, tek yönlü varyans analizinden faydalanılmıştır. Açıklayıcıfaktör analizi sonucunda kompulsif satın alma davranışı alışveriş zevki içinalışveriş, bütçeyi aşan alışveriş, olumsuz sosyalleşme, hipnotize alışveriş vepişmanlık olmak üzere beş faktör altında toplanmıştır. Tüketicilerin giyim,aksesuar ve elektronik ürünlerinde diğer ürün gruplarına kıyasla daha çokkompulsif satın alımlarda bulunduğu tespit edilmiştir. KW - Kompulsif Satın Alma KW - Obsesif Kompulsif Bozukluk KW - Kompulsif Satın Alma Davranışı N2 - Consumers behave in compulsive buying behaviors by acting with emotionally from rationality in their purchasing process. In compulsive buying behavior, the desire to buy captures the consumer's life and become an addiction. The relevant procurement is related aimed at impulse, which can not be controlled, not the product needed. After purchasing, the consumer is in a difficult situation in material and spiritual sense. The purpose of this study is to examine the compulsive buying behavior, one of the rare cases in marketing literature, and the products that consumers are obsessed with. According to this purpose, a questionnaire was used to collect data from 268 consumers by convenience sampling. The explanatory factors in the analysis, the independent sample t test, and one way ANOVA analysis were applied to data. 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