TY - JOUR T1 - SELFLESS OR SKEPTICAL CONSUMER? AU - Ercis, Aysel AU - Celik, Bilal PY - 2018 DA - December DO - 10.17261/Pressacademia.2018.993 JF - Journal of Business Economics and Finance JO - JBEF PB - Dilek TEKER WT - DergiPark SN - 2146-7943 SP - 332 EP - 339 VL - 7 IS - 4 LA - en AB - Purpose- The aim of this paper is to examine the impact of environmental values on green purchase behaviour through environmental attitude and green skepticism.Methodology- The data have been collected through a survey on a sample consisting of 306 consumers. To analyse the data, Structural equation modelling (SEM) using AMOS 20.0 was applied.Findings- The research results revealed that the environmental values namely; altruistic and biospheric values affect green purchase behaviour. However, there is no effect of environmental values on environmental attitude and green skepticism. 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