TY  - JOUR
T1  - The Effect of Interactive IT Table Service on Consumer’s Revisit Intention
AU  - Chen, Brendan T.
AU  - Lin, Amanda
AU  - Ma, Esther
PY  - 2019
DA  - May
DO  - 10.30519/ahtr.527022
JF  - Advances in Hospitality and Tourism Research (AHTR)
PB  - Akdeniz University
WT  - DergiPark
SN  - 2147-9100
SP  - 124
EP  - 136
VL  - 7
IS  - 1
LA  - en
AB  - In the hospitality and cateringindustry, consumers are accustomed to face-to-face services, but the problemsof Taiwan’s aging society and the migration of manpower outward have becomeincreasingly serious recently, impacting its service demands. In order topromote service quality and competitiveness and adapt to the global trends ofindustry technicalization, more and more scholars are thinking about theintegration of innovative technological equipment or service modes for Taiwan'scatering industry and exploring the impacts and effects of such integration.This study thus probed into the influences of the interactive table service onconsumers' enjoyment of ordering and the revisit intention. It employed simplelinear regression and verified if the hypothetical framework had a partialmediating effect. The results of this study demonstrated that consumers cangain pleasure by using a digital ordering machine, which affects theirwillingness to revisit. This study provides management implications and servesas a reference for future practitioners in terms of practice and for theacademic community in terms of subsequent research.
KW  - Hospitality
KW  - catering industry
KW  - interactive IT table service
KW  - enjoyment of ordering
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UR  - https://doi.org/10.30519/ahtr.527022
L1  - https://dergipark.org.tr/en/download/article-file/728807
ER  -